WildBrain Television. Women in Production

1.

Women in Production

2.

Statement on WildBrain Television Women in Production
“At WildBrain Television we have a strong history of working with talented women on our original
commissions, and we are committed to doing more to advance the careers of female creators, writers,
producers, and directors. By building out recruitment and internal tracking programs, and collaborating with
forward-thinking production partners, we can help remove roadblocks and create pathways to better allow
talented women to success in the Canadian kids and family production industry.”
Joe Tedesco
Executive Vice President & GM of WildBrain Television

3.

Steps
Auditing our gender representation annually to keep us accountable and on track
Reserved 50% of the annual funding from the WildBrain-CMF Kids & Family Development Program for projects led by
female creators
• Established in 2019, the WildBrain-CMF Kids & Family Development Program has dedicated 50% of annual funding to
projects led by female creators.
• Proud sponsor and sitting members of Women in Film & Television – Toronto (WIFT-T).
• Proud sponsor and sitting members of Women in Animation - Vancouver (WIA) who have recently set the goal of 50% gender
equality by 2024.

4.

Our Future Commitment
WildBrain Television is committed to achieving gender parity in the
creative teams behind our original commissions by 2024.
• Specifically developing projects with women in the key roles of Director, Writer and/or
Producer
• Implementing one-to-one coaching and commitment of training resources for high-performing
women at the corporate and studio level.
• Continue to work with industry associations to advance gender-parity initatives1
1. The plan assumes certain participation from industry associations to help development of women in key creative rolls.

5.

6.

Appendix
WildBrain Gender Parity Report for 2022
Programming Information
Name of Program / Film
Lucas The Spider
The Deep S4
Johnny Test S7
Johnny T est S8
Denis & Me Specials
The Fabulous Show w Fay &
Fluffy
Holly Hobbie S3 & S4
Ruby & the Well S1
Caillou Specials
Take Note
Malory Towers S2
Chip & Potato S2
Summer Memories
Genre (drama,
Independent,
comedy, factual,
affiliate or inchildren's
house
programming)
Children's
Programming
Children's
Programming
Children's
Programming
Children's
Programming
Children's
Programming
Children's
Programming
Children's
Programming
Children's
Programming
Children's
Programming
Children's
Programming
Children's
programming
Children's
programming
Children's
programming
No. of
episodes
(TV)
TV (under
$900k)
Independent 26 x 22 mins
Affiliated
% of women occupying the
role of :
Budget Information ✔
Total #
hired
Producer
✓
13
80%
0%
60%
Producer
✓
19
41%
33%
54%
Director
✓
8
50%
0%
14%
✓
8
50%
0%
14%
Director
Writer
Affiliated
Independent
4X11 mins
✓
11
50%
0%
50%
Independent
20x11 mins
✓
24
100%
67%
44%
Independent 10 x 22 mins
✓
22
16%
50%
71%
Independent
10 x 44'
✓
37
50%
25%
53%
Affiliated
5 x 45min
✓
7
70%
0%
60%
Independent 10 x 22 mins
✓
19
50%
40%
75%
Affiliated
26 x 22 mins
✓
4
50%
50%
63%
Affiliated
13 x 22 mins
✓
9
63%
50%
55%
Independent 40 x 11 mins
✓
16
25%
0%
57%
*Percentage calculations were based on number of key roles occupied by women divided by total number of key roles
*Calculation includes Layout Supervisor or Art Director in the case of animation productions.
% of Women Occupying Key Roles
TV (over
$900k)
13 x 22 mins
20 x 11mins
20 x 11mins
Affiliated
Trending Data
Key Roles
Writer
Genre: Children's Programming
BY 19-20
BY 20-21
BY 21-22
46%
46%
53%
38%
38%
25%
52%
52%
51%