Yalta

1.

YALTA

2.

YALTA
Population: 74,652 people
Founded in 1828
A resort and port city on the
Southern coast of Crimea

3.

Attractions of the city of Yalta

4.

Historical and Literary Museum of
Yalta
Yalta crocodilarium

5.

Yalta Zoo "Fairy Tale"
Museum "Glade of Fairy
Tales"

6.

Chekhov House Museum
Gagarin Seaside Park

7.

«Yalta - Gorka» Cable car

8.

Transport and access
buses
trolleybuses
taxi

9.

accommodation
Yalta Intourist
Eco-hotel Polyana of
Fairy Tales

10.

local food
Cheburek
Lagman
Yufahash

11.

Nightlife and clubbing
night club Havana
bar Cocktail bar
Tenyok

12.

The weather
In cold winters, under the influence of the Siberian anticyclone, the
temperature can drop to -10 °. But even in winter in Yalta there can
be very warm and sunny days, and the temperature can rise to +20
°C.
During the high season, the air heats up to 26°C and the sea up to
24°C. The duration of the beach season is at least four months.

13.

Current advertising
banners
booklets
posters

14.

The image of the city
Geographical location
The urban district of Yalta is the largest
resort and recreational region of Crimea,
located on the southern coast of the Crimean
peninsula
Economy
Grapes and tobacco of good varieties, peaches, quince,
almonds, lavender and other crops are grown here.
Agricultural production also specializes in viticulture
(high-quality varieties - muscat (white, black, pink),
cabernet, the so-called "Tokay varieties" (furmint,
harshlevel), albillo, saperavi, pinot and others). Olive and
walnut trees are still grown here and there on the South
Shore. Meanwhile, both the olive and the walnut were
brought to the South Coast by the Greeks.
External attractiveness
Favorable geographical location
Internal attractiveness
Excellent environmental condition
Developed infrastructure
Cultural appeal
A large number of museums

15.

SWOT analysis
Strengths
Weaknesses
1. availability of hotel complexes
2. developed transport
infrastructure
3. availability of tourist activity
territories
4. advantageous recreational and
geographical location
1. lack of funding
2 . insufficient internal resources
of the urban economy
3. the presence of problems with
the improvement of territories
4. lack of effective work of
marketing departments
Opportunities
Threats
1. increasing the tourist flow
2. expansion of the network of tourist routes
3. increase of enterprises in the field of
tourism
4. increasing the volume of foreign
investment in the city's economy
1. increased competition for local
businesses
2. increase in energy prices
3. increasing inflation rates