Fake it till you break it

1.

“Fake it till you break it”
The fashion collection AW 2023
by Beate Karlsson
.Semenova Polina,
a 2nd year Costumery and Textile Arts
student of UDSU
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2.

Plan
Who is Beate Karlsson?
What happened at the fashion
show?
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What was the concept of the
collection?

3.

Who is Beate Karlsson?
Beate is a New York-based
multidisciplinary artist and designer.
Creative Director avavav
Karlsson draws from her own
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experiences, her childhood and DIY
culture to inspire the production of
new meaning in objects, applying her
design onto everything from
clothing/accessory to sculptures.

4.

Who is Beate Karlsson?
As a designer Beate has made it her mission to
redefine her personal preconceptions of clothing,
accessories, and products.
“I tend to look at my creations as organic and
complex characters with soles and hearts - my
Babies.”
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5.

What happened at the fashion show?
“What’s the most embarrassing thing
that can happen to a fashion house?”
And well, a heel breaking from one of
the first looks sent down the runway
is probably just that.
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6.

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7.

What was the
concept of the
We
were exploring this idea of fake
collection?
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richness and wealth and how the
fashion industry is just about labels and
what value does it carry? So this
collection became a development of that
theme. We also thought there’s
something very funny about shame and
how you can put that in the collection
or in a runway show, and how you
present something.”

8.

What was the concept
of the collection?
“I asked myself what the most shameful thing could
happen to a fashion house, and decided that it might
be clothes being damaged. Right now I feel like the
coolest attitude is to flaunt your vulnerability, to wear
it like an accessory. It's a way to demonstrate
authenticity and strength. I wanted to create a
moment of embarrassment and shame to see if it
could co-exist with or even create luxury.”
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9.

Conclusion
Beate is a New York-based multidisciplinary artist and
designer. Creative Director Avavav
Not everything can go smoothly at a fashion show, but
that only makes it more interesting. At a fashion show,
models' heels and bags broke and their clothes flew
off.
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The concept of the collection is the coolest attitude is
to flaunt your vulnerability, to wear it like an accessory.
It's a way to demonstrate authenticity and strength.

10.

Thank you for you
attention!
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