Shazam's path to success

1.

SHAZAM'S PATH TO SUCCESS
SKOSYREV MATVEY
MB-120

2.

SHAZAM IS A CROSS-PLATFORM PROJECT THAT
ALLOWS USERS TO RECOGNIZE MILLIONS OF
TRACKS, FROM BACH AND MOZART TO KANYE
WEST AND SIEVERT.

3.

CHRIS BARTON AND A FRIEND
DECIDED TO CREATE A
PROGRAM THAT COULD
RECOGNIZE MELODIES.

4.

“THE MAIN FACTOR DETERMINING THE SUCCESS OF
ENTREPRENEURSHIP IS PERSISTENCE. IF YOU ARE NOT WILLING
TO GO TO SUPERHUMAN LEVELS THAT ARE BEYOND
RATIONALITY IN ORDER TO REALIZE YOUR DREAM, THEN YOUR
CHANCE OF SUCCESS IS ALMOST ZERO,” SHARED CHRIS BARTON.

5.

THE PROJECT WAS FULLY
LAUNCHED IN 2002 IN THE UK.
THE PERSON HAD TO CALL A
SPECIAL NUMBER, HOLD THE
PHONE NEAR THE SOUND
SOURCE FOR 15–30 SECONDS,
AND THEN AN SMS MESSAGE
WITH THE NAME OF THE
ARTIST AND THE TITLE OF THE
SONG WOULD BE SENT TO THE
MOBILE PHONE. AT THAT TIME,
THE APPLICATION DATABASE
HAD 1 MILLION TRACKS.

6.

IN 2007, THE COMPANY’S
LOGO AND DESIGN
CHANGED, AND IT STILL
EXISTS PRACTICALLY IN
THIS FORM.

7.

THANKS FOR WATCHING !