The History of Jacquemus

1.

The History of Jacquemus
The brand created by Simon Porte Jacquemus

2.

Simon Porte Jacquemus
A little bit about the designer's life and
the beginning of his career

3.

His life
The man was
born in 1990 in
the south of
France
Moved to the world’s
capital of fashion at
the age of just 19
He started his renowned
fashion house “Jacquemus”
in honour of his mother – his
biggest inspiration
His parents were
farmers
Later Simon faced
tragedy to find out
his mother passed
away in a car
accident
He began learning the ins
and outs of the industry at
the Comme Des Garcons
store

4.

Simon with his mother

5.

The president of the company Comme des
Garcons’ Adrian Joffe once said:
“I recognized immediately a freshness and
an originality, but most importantly a
strong vision. I have never met anyone so
determined, so grounded, and so clear in
his head about what he wants to do and
what he wants to achieve.”

6.

The motivated designer went on to run his own fashion brand at just 21. In
2014 he was a finalist for the LMVH’S Prise for Young Designers and in 2015
received his first award for the LMVH Special jury prize. His minimalistic
take on Parisian fashion was inspired by his roots of southern France
—

7.

In 2017 the designer debuted the first edition of his revolutionary
micro handbags Le Chiquito

8.

The tiny bag trend
that broke the
internet

9.

Womenswear
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10.

Menswear
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Happy designing!

11.

The key elements of
Jacquemus' marketing
strategy

12.

Its correct use of social media
Its elaborate fashion shows
Its collaborations with other
brands and designers

13.

In December 2021, the brand presented all-pink
vending machines, open 24 hours a day

14.

Jacquemus doesn't use exotic animal skin, hair, fur, or angora
Jacquemus is creating more sustainable garments from recycled
and more responsibly sourced materials

15.

Simon with his bags
The brand has gained a reputation for its minimalist yet playful aesthetic and
has been described as "a mix of French elegance and Mediterranean flair."
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