Presentation
1.
CASE 1SWISS AND FILIPINOS
2.
INTRODUCTION3.
CASE DESCRIPTION4.
THEORIES IN USE• Hofstede’s Cultural Dimensions: The Philippines ranks high in collectivism and
power distance, while Switzerland scores higher in individualism and uncertainty
avoidance. These differences shape how teams communicate and approach
tasks.
• Edward Hall’s Context Communication Theory: The Filipino team’s highcontext communication clashed with the Swiss team’s preference for low-context,
direct communication.
• Time Orientation: Hall also defines cultures as polychronic or monochronic,
explaining why deadlines were approached differently by the two teams."