Похожие презентации:
Способы перевода и адаптации рекламного текста
1.
%CBEB5O C9D96B84 8484CF4F88 D9>?4@AB7B
F9>EF4
D979AF4F8O M@C8D8G9E>B7B @4F9D84?4 8 @9FB88>8
8EE?98B64A8O.
2.
%4@4:B9@ 8 >5NU<8AA;98C9<>7> <4B9@84;4
4B9@84;
8AP<9==O9 @9:;4<=O9 A;>74=O =4 4=7;89A:>< 8
@CAA:>< S7O:4E.
%B8;P
C5;8F8AB8G9A:89 A Q:A?@9AA86=>-?@47<4B8G9A:>9
DC=:F899.
&9;P
'5988BP, 6>6;9GP, A>784BP Q<>F8>=4;P=CR A6S7P A
4C88B>@899.
A>59==>AB8
@4B:>ABP, :C;PBC@=O9 :>8O, @8B<8G9A:4S AB@C:BC@4.
3.
AB>G=8:8 Q<?8@8G9A:>7><4B9@84;4
;>54;P=O9 :4<?4=88
769AB=O9 5@9=8O: Red Bull, Nike, KitKat, Coca-Cola, L9Oréal 8
8@.
D8F84;P=O9 @9AC@AO
!49BO 8 YouTube-:4=4;O :><?4=89.
@>D9AA8>=4;P=O9 ?;4BD>@<O
;>M48:8 ?> ?9@96>8C 8 <4@:9B8=7C.
>@?>@4B86=O9 4@E86O
9:;4<=O9 479=BAB64 A >B:@OBO< 8>ABC?><.
4.
BDCGE CD<@9DB65NU@
4D4@9FDO
?4AO
18 C4D BD<7<A4?PAOE <
&<C F9>EF4
4EH<D9A<9 :4ADB6 <
C9D9698UAAOE E?B74AB6.
EB59AABEF< C9D96B84
G69?<G9A<9 6O5BD>< 8B 30+
&<C 484CF4F<<
CD<@9DB6.
5.
%4@4:B9@ ?@8<9@>6 8A>>B69BAB689 ?@98<9BC
!B@4B9788 ?9@96>84
1
!>E@4=9=89 Q<>F89, @8B<4, <9B4D>@ 8
:C;PBC@=OE 4;;R789.
>=B9:AB
2
9884?;4BD>@<4
&9;964S 4C88B>@8S
C;PBC@=4S A?9F8D8:4
3
4
@8<9@ 1
Red Bull gives you wings ³ 98 C;; >:@O;S9B
(B@4=A:@94F8S).
@8<9@ 2
Have a break, have a KitKat ³ !89;49 ?4C7C 3 A:CL49
8B 4B (B@4=A:@94F8S).
6.
9FB8O <EE?98B64A<OBAFD4EF<6AO= 4A4?<;
$4;?<K<O 6 ?9>E<>9, E<AF4>E<E9 <
1
2
CD47@4F<>9.
Q@BJ<BA4?PAB7B 6B6?9K9A<O.
&D4AE>D94J<O, ?B>4?<;4J<O,
CDO@B= C9D96B8.
$GA>J<BA4?PABCD47@4F<K9E><= CB8IB8
%BID4A9A<9 D9>?4@AB= HGA>J<< <
?4EE<H<>4J<O EFD4F97<=
G?PFGDB?B7<K9E><= 4A4?<;
4
3
;GK9A<9 >G?PFGDAOI BFEO?B> <
B:<84A<= 4G8<FBD<<.
Реклама
Лингвистика