SKY Pro - SMM Plan & Engagement

1.

SKY Pro — SMM Plan & Engagement
Analysis (Sep–Oct 2025)
Competitive overview, content calendar, copy examples (EN
+ DE)

2.

Executive Summary
- Objective: increase engagement and reach on LinkedIn.
- Approach: blend expert content with human stories and trend-friendly visuals.
- Cadence: 2–3 posts per week.
- Priority formats: 1 short video + 1 carousel per week.
- Topics to emphasize: AI in security, employee spotlights, event coverage, practical tips.

3.

SKY Pro — Current Content Analysis
Themes: cybersecurity, employee highlights, infographics, event announcements, corporate news.
Formats: static images, infographics, expert posts; memes appear rarely.
Posting frequency: about 1–2 posts per week.
Top performers: posts featuring people (photos, interviews), behind-the-scenes.
Improvements: more live photos, more video, trend topics (AI), storytelling.

4.

Gravitee — Competitor Analysis
Themes: AI and API innovations, product updates, events, behind-the-scenes, educational
content.
Formats: short videos with captions, event photos, infographics, bold covers.
Cadence: 2–3 posts per week (sometimes in bursts).
Top performers: videos and AI topics, team culture posts.
Strengths: dynamic visual style, frequent use of trends.

5.

Comparison — SKY Pro vs Gravitee
Posting frequency: SKY Pro 1–2/wk vs Gravitee 2–3/wk.
Themes: SKY Pro — cybersecurity & experts; Gravitee — AI, product, events.
Formats: SKY Pro — mostly static; Gravitee — video and live photos.
Trends: Gravitee uses AI/topics and occasional memes; SKY Pro does so rarely.
Takeaway: increase cadence, add video, emphasize AI angles, humanize the brand.

6.

Content Plan (Sep–Oct 2025) — Overview
Frequency: 2–3 posts per week.
Content mix:
1) Expert posts (security tips, AI trends, brief client stories).
2) Human content (employee spotlights, day-in-the-life, behind-the-scenes).
3) Trend/visual posts (memes in brand style, short clips, carousels).
4) Events & partnerships (announcements and recaps).
Hashtags: #CyberSecurity #AI #TechTrends #TeamLife #SKYProSecurity

7.

Content Calendar — September 2025
Date
Theme
Format
Language
Description
Sep 2 (Tue)
AI in Cybersecurity —
3 Key Challenges
Carousel/Infographic
EN
Top AI-related threats
in 2025 with concise
stats.
Sep 5 (Fri)
Behind the Scenes:
SKY Pro Team
Photo Album
EN
Office/team photos;
short intro of each
person.
Sep 9 (Tue)
Security MythBusters
#1
Short Video (30–40s)
EN
Bust a popular
cybersecurity myth with
quick facts.
Sep 12 (Fri)
5 Quick Security Tips
for Remote Work
Carousel
EN
Practical advice for
professionals working
remotely.
Sep 16 (Tue)
Event Recap:
Conference Highlights
Photo/Video
EN
Key takeaways and
quotes from speakers.
Sep 19 (Fri)
Fun Friday Meme
Static Image
EN
Light IT/security humor
in brand colors.
Sep 23 (Tue)
Employee Spotlight
Portrait + Quote
EN
Short interview with a
team member about
their work.
Sep 26 (Fri)
Security MythBusters
#2
Short Video
EN
Another myth,
animated titles for
readability.
Sep 30 (Tue)
September Insights
Recap
Carousel/Stats
EN
Key cybersecurity
news + company
updates.

8.

Content Calendar — October 2025
Date
Theme
Format
Language
Description
Oct 3 (Fri)
AI & API Security
Infographic
EN
How AI impacts API
security — simple
visual explainer.
Oct 7 (Tue)
SKY Pro Culture
Photo Album
EN
Team life; casual
photos with short
captions.
Oct 10 (Fri)
Top 5 Cyber Threats
Right Now
Carousel
EN
Visual breakdown of
current threats.
Oct 14 (Tue)
Event Announcement
Image/Video
EN
Promote an upcoming
webinar or conference.
Oct 17 (Fri)
Fun Friday Meme
Static Image
EN
Security-related humor
for engagement.
Oct 21 (Tue)
Employee Spotlight
Portrait + Quote
EN
Interview with another
team member.
Oct 24 (Fri)
Security MythBusters
#3
Short Video
EN
Third myth with
dynamic animation.
Oct 28 (Tue)
October Insights Recap
Carousel
EN
Monthly cybersecurity
and company update.
Oct 31 (Fri)
Halloween Special
Carousel/Image
EN
Spooky security facts
in a fun theme.

9.

Engagement Analysis by Post Type — SKY Pro
(Estimated)
Post Type
Example
Avg Likes
Avg Comments
Notes
Employee spotlight
Interview, portrait
20-35
3-5
High potential; add
quotes & short videos
Infographics/carousels
5 trends, 6 strategies
15-25
1-3
Keep text concise; 3-5
slides
Expert posts
Tips, analysis
10-20
1-2
Short, visual, add CTA
Event posts
Conferences, webinars
8-15
1-3
Include people photos &
quotes
Corporate news
Partnerships, rankings
5-10
0-1
Tie to customer
value/trends
Memes
Brand-style humor
25-40
5-7
2x per month for reach

10.

Engagement Analysis by Post Type — Gravitee
(Observed)
Post Type
Example
Avg Likes
Avg Comments
Notes
Videos with captions
Product demos,
interviews
30-50
4-6
Strong engagement;
keep it short
Event photos
Conferences, sports
40-60
5-8
Real faces and
emotions
Educational carousels
API, AI guides
20-35
2-4
Clear visuals, step-bystep
Product updates
Releases, versions
15-25
1-3
Specific benefits for
users
Behind-the-scenes
Office, trips
30-45
3-5
Humanize the brand
AI topics
AI + API
35-55
4-6
Timely & relevant

11.

EN Post — AI in Cybersecurity
The AI revolution is here — but so are new risks.
AI is transforming cybersecurity: faster detection, smarter response.
But it also introduces vulnerabilities: AI-powered phishing, adversarial attacks,
deepfake social engineering.
Question: Which AI-related threat worries you the most?
Hashtags: #CyberSecurity #AI #TechTrends #SKYProSecurity

12.

EN Post — Employee Spotlight
Meet Anna, our cybersecurity analyst with a knack for catching threats before they
even happen.
Quote: “Prevention is the best defense.”
Working at SKY Pro means staying one step ahead — every single day.
CTA: Who is your workplace hero? Tag them below!
Hashtags: #TeamLife #EmployeeSpotlight #SKYProTeam

13.

EN Post — Security MythBusters
Security Myth: “Small companies don’t need cybersecurity.”
Truth: 43% of cyber attacks target SMBs because they are easier to breach.
Don’t wait until it’s too late — secure your business today.
Hashtags: #CyberSecurity #MythBusting #BusinessSecurity

14.

EN Post — Fun Friday Meme
“I’ll just use the same password everywhere. What could go wrong?” — a hacker’s
favorite phrase.