SKY Pro - SMM Plan & Engagement

1.

SKY Pro SMM Plan &
Engagement Analysis (Sep–Oct
2025)
Competitive analysis, content plan,
post examples (EN + DE),
engagement forecast

2.

SKY Pro Content Analysis
Themes: Cybersecurity, employee highlights, infographics, event announcements, corporate news.
Formats: Static images, infographics, expert posts, limited memes.
Posting frequency: ~1–2 posts/week.
Best performing: Posts with people, interviews, behind-the-scenes.
Improvement areas: More live photos, videos, trending topics (AI), storytelling.

3.

Gravitee Content Analysis
Themes: AI, API innovations, product updates, events, behind-the-scenes, educational content.
Formats: Short videos with captions, event photos, infographics, bright covers.
Posting frequency: 2–3 posts/week.
Best performing: Video content, AI-related posts, team culture.
Strengths: Dynamic visual style, trend adoption.

4.

Comparison — SKY Pro vs Gravitee
Posting frequency: SKY Pro 1–2/wk vs Gravitee 2–3/wk.
Themes: SKY Pro – cybersecurity, experts; Gravitee – AI, product, events.
Formats: SKY Pro – static; Gravitee – video, live photos.
Trends: Gravitee uses AI/memes; SKY Pro rarely uses trends.

5.

Content Plan (Sep–Oct 2025)
Frequency: 2–3 posts/week.
Mix:
1. Expert posts (cybersecurity tips, AI trends, client cases).
2. Human content (employee spotlights, behind-the-scenes).
3. Trend/visual content (memes, videos, animations).
4. Event coverage (photos, recaps).
Hashtags: #CyberSecurity #AI #TechTrends #TeamLife #SKYProSecurity

6.

Engagement Analysis by Post Type
Employee spotlight: Likes 20–35, comments 3–5 (high potential).
Infographics: Likes 15–25, comments 1–3 (medium potential).
Expert posts: Likes 10–20, comments 1–2 (high growth potential).
Event posts: Likes 8–15, comments 1–3 (medium potential).
Corporate news: Likes 5–10, comments 0–1 (low potential).
Memes: Likes 25–40, comments 5–7 (very high potential).

7.

English Post Examples
1. AI in Cybersecurity — 3 Key Challenges
2. Employee Spotlight — quote + photo
3. Security MythBusters — busting popular myths
4. Fun Friday Meme — light humor in brand style
5. Event Recap — highlights & key quotes
6. 5 Quick Security Tips
7. AI & API Security insight
8. Halloween Special: Spooky Security Facts

8.

German Post Examples
1. Künstliche Intelligenz in der Cybersicherheit — Risiken & Chancen
2. Sicherheitstipps für KMU — 5 quick tips
3. Teamkultur bei SKY Pro — human side of brand
4. IT-Humor — password joke meme

9.

Recommendations
• Increase frequency to 2–3 posts/week.
• Use at least 1 video + 1 carousel/week.
• Add AI-related topics and memes.
• Shorter text, stronger visuals.
• Test posting times: Tue/Fri mornings.