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1.

Fashion of Russian
teenagers

2.

Russian teenagers and their values
1
2
Individuality
Comfort and practicality
Teenagers strive to express themselves through unique
style, rejecting mass trends.
Comfort and functionality of clothing come first in everyday
life
3
4
Social responsibility
The Influence of the Internet
Interest in ethical production and eco-friendly brands is
growing, although the availability of such products in Russia
is still limited
Fashion bloggers and social media influence tastes and
inspire experimentation with styles.

3.

An overview of popular styles and brands
Vintage and Second-HandUnique
FindsSustainability and Conscious
ConsumptionCreating a Personalized Look
Street StyleOversized hoodies
and T-shirtsWide-leg pants and
jeansSneakers and trainersBright
accents and logos
MinimalismNeutral
colorsSimple
silhouettesHighquality
fabricsFunctionality

4.

Top 5 clothing items
1
2
3
4
Oversized hoodieComfort and versatility for
any occasion.
Wide-leg jeansA trendy silhouette that goes with
everything.
Stylish sneakersAn essential part of your look, a
sign of status.
Basic T-shirtsThe basis for creating
layered looks.

5.

The Price of the Issue: How Much
Do People Spend on Clothes
5000р
40%
1-2
Monthly
expenses
Budget share
Large
purchases
during the
season