AI PRODUCTS 2

1.

Product Management
AI PRODUCTS IN AI PRODUCTIVITY &
CONTENT CREATION INDUSTRY
Presented by Ulybayeva Assem

2.

AI PRODUCTS
ChatGPT - AI assistant. Real
need: Get information quickly
and provide answers.Benefit:
saves time, helps solve
problems
CapCut - a mobile video editor.
Real need: video creation and
editing. Benefit: helps create
creative content without
editing skills.
Canva - an online graphic
design platform. Real need:
creating a design without the
skills of a designer. Benefit:
saves time, makes materials
easier to make

3.

TARGET AUDIENCE
ChatGPT:
Core: students, marketers
Potential: teachers, professionals.
(Gen Y,Z)
Lifestyle: active online users who
are looking for quick solutions,
creative people.
User Story: the student prepares
the term paper → searches for an
explanation of the topic → uses
ChatGPT → gets a structured
answer → saves time → manages
to complete the work.
CapCut:
Canva:
Core: bloggers, active
TikTok/Instagram content
creators, SMM specialists
Potential: media listeners/readers
(Gen Y,Z).
Lifestyle: love to create content,
share moments, are active on
social networks, work with the
creation of creativity
User Story: the user takes a short
video → opens CapCut → mounts
with effects and music → posts to
Instagram → gets audience
feedback → repeats the process.
Core: marketers, students,
freelancers
Potential: teachers, companies,
creators (Gen Y,Z)
Lifestyle: active in social
networks, create content for
work/study, love creativity
User Story: a small business
wants to create a promo post →
opens a Canvas → uses a
template → adjusts to a brand →
publishes on social networks →
attracts customers.

4.

+: Quickly generates text and ideas
Adaptable to many tasks
-: Does not replace deep subject
knowledge
Can give incomplete or inaccurate
answers
+:User-friendly interface
Many built-in effects, music, and filters
-:Limited for professional editing
Less convenient for long videos
+:Easy to use
Large number of templates
-:Free version has limitations
Advanced design may require
other tools