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Pitch Deck Rentaro
1.
2. Rentaro investment highlights
Market tailwinds + early tractionRomania’s car rental market is €250M+ and still largely offline
−Fragmented supply creates room for a digital category leader
CEE car-sharing is a €4.7B market growing 15–18% annually (2025)
−Strong regional tailwind as consumer behavior shifts to digital access
Early traction proves demand: 2,400+ active users in a few months
–Clear signal for a simpler, trusted booking experience
Supply is ramping fast with 300+ cars listed
–More selection drives conversion and repeat usage
An asset-light marketplace model scales with attractive unit economics
–Take rate plus add-on services increases contribution margin
Built for expansion into P2P with the same trust and payments layer
–Verification, payments, support, and GPS tracking already in place
/2
3. Cars sit idle ~95% of the time
Introducing our digitalmarketplace for car
rentals
• Renting a car in Romania is still manual and fragmented: calls, WhatsApp,
paperwork, unclear pricing
• Fleets lose revenue from low utilization and inconsistent demand
• Customers want instant availability + transparent total price + trust
Then: expand into peer-topeer car sharing using the
same trust & checkout layer.
The market exists, but the experience is stuck offline.
/3
4. Rentaro is Romania’s digital marketplace for car rentals
— built to expand into P2P car sharing —Booking speed
GUESTS
FLEETS
14
List cars in
minutes, get
bookings digitally
Reduce idle time
& operational
overhead
Searc h
Compare
Book in 60 sec
10.5
60 sec
Transparent pric ing
& c lear polic ies
Trust & Checkout Cloud
7
Payments &
documents in
one place
booking
(manual → digital)
Support + verified hosts
3.5
• Same platform expands into P2P: verification, payments, support & tracking
already in place
• Featured in: Ziarul Financiar, BusinessMagazin
Traditional
Rental
Based on internal measurement: median time from ‘Search’ to confirmation
/4
5. 100% digital car rental experience Removes transactional friction points
Share and earn digitally— no in-person interaction
Pickup
Pay
Reserve
Search
Reserve instantly and
go — from anywhere
/5
6.
Traction & core metricsSnapshot as of March 2026, unless otherwise stated
Avg. booking value 1,486 RON (€298) or €54/day
Supply (Fleets)
Demand (Guests)
Monthly bookings
Cars listed
14
320
GMV
Cars active (booked in 30d)
20.8k RON
14
Net revenue
Fleet partners
2.080 RON
27
Repeat rate (30d)
Cities covered
28.57%
12
Conversion (user → booking) – 220
registered users
Average rental duration (30d)
Average booking value
Booked days in month
1.486 RON
77 days
6.03%
5.5 days / booking
/6
7.
Business model & unit economicsRevenue streams
Example booking economics
Marketplace take rate: 10% of rental
price
• Potential add-ons (optional):
delivery, extra driver, child seat,
etc.
• Rentaro Flex: +€10 for 100%
refund on cancellations up to 24h
before pickup
Rental price (paid by
guest)
Take rate
1486 RON
10% → ~149 RON
/7
8.
Go-to-market (how we scale)Supply acquisition (Fleets)
Outbound + referrals to local operators
(10–80 cars)
• Partner portal onboarding in 10
minutes
• Standard templates: pricing, policies,
check-in/out
• Activation playbook to drive first
bookings fast
Demand acquisition (Guests)
SEO for destination + airport intent
(high-conversion pages)
• Performance marketing with CAC
discipline
• Partnerships pipeline: travel
agencies, hotels, airlines
• Retention levers: saved searches,
price alerts, rebooking in 1 click
Growth loop (what compounds)
1) More active cars in-city → better
selection
2) Better selection → higher
conversion
3) Higher conversion → lower
CAC and stronger repeat behavior
4) More demand → partners add
cars / new cities
5) Data improves pricing & risk
decisions → stronger margins over
time
/8
9. Digitizing Romania’s fragmented car rental market
€5 0 M€4 0 M
€6 0 M €1 0 0 M
Analog
Digital
• Human-intensive manual operations
• Offline and disjointed processes
• Challenging transition to digital
• Fully digital, frictionless user experience
• Standardized checkout & support
• Data-driven optimization (availability,
pricing, risk)
Romania is a €250M
serviceable market
(car rentals)
Weekend
& Leisure
People renting for trips, vacations,
city breaks.
City
Replacement
Car
Occasional local needs (errands, family,
short-term).
Work &
Business
Business travel, SMB needs, invoiceready rentals.
Temporary
Need
While car is in service/ repair /
between cars.
Serviceable market (SAM) estimate for short-term car rentals in Romania; conservative subset of total car rental & leasing market. Total rental & leasing market reference: IBISWorld (Romania, 2026)
/9
10. Rentaro expands car access beyond big cities via car rentals
Rentaroexpands car accessbeyond big cities via car rentals
Rentaro P2P
expansion
(asset-light)
High
(urban)
digital marketplace
(asset-light)
Population
density
High booking intent across
all population densities
Traditional rent-a-car
(asset-heavy)
Low
(regional)
Informal rentals
manual ops
(fragmented, manual
paperwork)
Rideshare &
taxi
Short /
Frequent
1 – 24h
Rental
duration
Long /
Occasional
2 –14 days
Chart is for illustrative purposes only and represents Rentaro's view of the addressable market for the various business models depicted
/ 10
11. The Rentaro Marketplace Cloud Platform
— the trust & checkout layer for the car rentals —Rentaro Web + Apps
One checkout across every fleet
digital marketplace
Cloud Platform
Demand & Supply Data
Rentaro Fleet Gateway
tracking • check-in/out • incident logs
Optimized for digital
and contactless.
Travel & mobility partners
Risk & Pricing Engine
Checkout & Automation
Fleet systems & integrations
A unified tech stack
powers a consistent
rental experience
across virtually any
fleet.
availability • pricing • telematics • payments
Fragmented fleets today
One standard checkout layer
thousands of cars managed offline
works across virtually any fleet
/ 11
12. Turn any offline fleet into click-to-book inventory
Software-first platform +optional telematics connects any
fleet car to the Rentaro Cloud
• Powers our digital rental experience
-
Instant booking + standardized checkout
Payments & deposits built-in
Verification & support workflows
• Captures real-time marketplace signals
-
Scalable onboarding
& support network
onboarding portal +
• Remote
playbooks for fleet partners
listing templates: pricing,
• Standard
policies, check-in/out
Dedicated partner support &
escalation flow
Availability & utilization trends
Demand heatmaps by city & dates
Pricing & conversion insights
• Continuously improving software layer
Building partnerships to
scale supply and trusted
/ 12
13. Using data intelligence to scale trust, utilization, and margins
Dynamicpricing
Demand
pricing
Risk
pricing
Fraud
intelligence
Verify identities
Demand
signals
Block abusers
Deposit and
requirements adapt
to risk signals &
booking context
Real-time alerts
Maximize conversion &
revenue per booked day
Secure and data driven K Y C system
Optimized for date,
city, lead time &
seasonality
Marketplace
optimization
Smart
automation
DEPOSIT
RELEASE
INVOICE S
& PAYOUTS
DAMAGE
WORKFLOW
LATE RETURN
ALERTS
Supply
activation
POLICY
ENFORCEMENT
Increase booked days per
car & reduce idle inventory
Lower ops cost per booking
& faster issue resolution
/ 13
14. Who we serve
Whowe serveUSE CASES
The
Fleet Partner
The
Utility Guest
“I run a rental fleet and want
more booked days with less admin.”
“I need a car fast — for work,
errands, or a replacement.”
Car
supply
The
Local Operator
“I have 3–30 cars and need
steady bookings without spending
on ads.”
Renter
demand
Visiting Friends
& Family
Weekly Errands
Moving & Large
Item Transport
The
Lifestyle Guest
“I want the right car for a weekend
escape, travel, or a special occasion.”
Local Getaways
Family Pickup
/ Dropoff
Car Repair
Replacement
P a r t ne rs inc re a s e u t iliz a t io n & r e v e n u e pe r c a r
Gu e s t s bo o k in min u t e s w it h t r a n s pa re nt t o t a l pric ing
Consumer Travel
/ 14
15.
Scale and add cars organicallyFleet partner flywheel
Partner adds cars
where demand is
proven
Higher revenue
per car →
reinvestment
into fleet
Establishes
returning
guest base
First guests
discover
new cars
Word-of-mouth /
virality increases
local demand
/ 15
16. A differentiated business model with durable advantages
Where Rentaro wins (and what we must defend)Traditional
rental
fleets
Global network
Asset-light model
100% digital experience
High frequency use case
Entrepreneur ecosystem
Listing
aggregators
Large
rental
brands
Asset-light + standardized
checkout creates a
compounding advantage:
Better user experience
1
→ higher conversion
2 Bigger TAM: fleets today,
P2P tomorrow
3
Scalable and capitalefficient growth
Scales to P2P
/ 16
17.
TeamWhy we can win this category in Romania, then expand regionally.
Alin Andrei Savu
Alexandru Chiriac
Co-Founder & Product Lead
Co-Founder & Operations Lead
• Built the first version of Rentaro
• Owns partner acquisition & commercial motion
• 8+ years across IT and automotive
• Leads product, strategy, and technology
development
• Focused on building a simple, digital, trust-first
rental experience
Background in car rentals, leasing, and auto sales
• Deep understanding of Romanian auto market
dynamics and user behavior
• Built core operational flows and owner-side
experience for Rentaro
/ 17
18.
Roadmap & milestones (next 18 months)0–3 mo
3–6 mo
6–12 mo
12–18 mo
Supply
Signed +15
new fleets
Expand to +5
new cities
Improve mix +
utilization
Regional prep /
P2P supply test
Demand
CAC guardrails
+ SEO pages
Partnerships live
+ repeat levers
Brand + referral
motion
Scale repeat
and cohorts
Product
Checkout / docs
polish
Pricing / risk
automation
Mobile / ops
workflow upgrades
P2P trust layer
pilot
Risk / ops
Claims workflow
+ support SLAs
Deposits / fraud
improvements
Insurance / legal
readiness
Incident rate
benchmarks
Fundraising
Close round
Hit 3 core KPIs
Prepare Series A
story
Series A ready
metrics
/ 18
19.
FundraiseUse of funds
Raising: €400k pre-seed
Instrument: Equity | Pre-money valuation: TBD
Runway: 18 months | Target close: Q2 2026
Primary milestones: 100–120 bookings/month, 80–120 active
cars, contribution margin positive, P2P pilot launched
Product & engineering: 15%
Growth (demand): 45%
Risk / legal / insurance: 10%
Working capital / buffer: 30%
Milestones to next round
• 150k–200k RON GMV / month at 10% take rate
• 80–120 active cars across focused cities
• 30%+ repeat rate + CAC payback improving
• P2P pilot live with incident / cancellation tracking
/ 19
20.
RentaroA trusted, digital checkout layer for Romania’s rental fleets — built to expand into P2P.
We turn fragmented offline supply into instant, bookable
inventory — improving utilization, trust, and margins.
Contact: Alin Andrei Savu
www.rentaro.ro
+40 723 857 405
Deck version: April 2026
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