Mate Mate. San Francisco
1. Mate MateSan Francisco
Goal: 10000 bottles a week by Jan 2017
The change will start here
in San Francisco
with Mate Mate
3. San FranciscoPerfect match for Mate Mate!
Long history of counter-culture and arts
Home of the technology industry
4. San Fransisco Bay Area DemographicsPopulation: 7.56 million
900.000 are in the 20
to 35 year old age
225.000 employed in
1% of income spent on
5. Mate Drinks in SF
Club Mate has only 3 store locations in the suburbs
Local store sells about 4 cases per month
Talked to the store owners, the local sales representative
doesn't return calls and doesn't always have inventory.
The market is wide open!
6. How to expand the market
Market to tech companies and their caterers
Tech companies in SF Bay Area provide their employees with free snacks and
beverages. They are interested in providing diverse array of beverages in order to
improve employee morale and image: be a fun place to work
Once we set Mate Mate in the cafeteria, an employee has just to pick it from the
fridge. The company will cover the cost. The barrier for adoption is gone!
When an employee gets used to Mate Mate at work they will seek and recognize
Mate Mate at bars and grocery stores.
As more tech employees are aware of Mate Mate, more people in SF area will learn
of Mate Mate by the word of mouth.
It will be easier to convince stores and beverage distributors to carry Mate Mate
once it is a sought after, known brand.
8. Completed Market ExperimentTalked to the food procurement manager at Yahoo SF
office on Oct 21
Put out 50 bottles of Club Mate in cafeteria refrigerator
All bottles were gone within one day!
Favorable reviews in the internal food review website
Currently in talks for recurring sales
9. Sales PipelineIn talks with
Yahoo (10.000 employees)
Uber (5.000 employees)
More tech companies to come!
10. Additional Marketing ChannelsI have contacts in:
Select coffee shops
Conferences and Meetups
After hours bars and clubs
Bottles Sold Per Week
Select Bars and Cafes
Select Bars and Cafes
13. About meMy name is Gurgen and I live in San Francisco.
In September I was in Berlin and discovered Mate Mate.
I have a vision – Mate Mate becoming The Drink of San Francisco Millenials.
The new Red Bull for everyone in creative, tech or service industry.
It will be The San Francisco Drink.
I spent the last 10 years in the Tech Industry in SF, and I know everything about the city and the tech
industry. I know who to engage, who to connect with, with whom to speak.
I have connections in all major companies and friends all over the service industry – bars, cafes, nightclubs.
If I don’t know someone, you can be sure Ill find them and connect.
We will make Mate Mate happen