Mate Mate. San Francisco

1. Mate Mate

San Francisco

2.

Mate is the Red Bull of the Millennials
Goal: 10000 bottles a week by Jan 2017
The change will start here
in San Francisco
with Mate Mate

3. San Francisco

Perfect match for Mate Mate!
Young population
Long history of counter-culture and arts
Home of the technology industry

4. San Fransisco Bay Area Demographics

Population: 7.56 million
900.000 are in the 20
to 35 year old age
bracket
225.000 employed in
tech industry
Average yearly
income: $98,242
1% of income spent on
alcohol beverages

5. Mate Drinks in SF

Virtually Unknown
Club Mate has only 3 store locations in the suburbs
Local store sells about 4 cases per month
Talked to the store owners, the local sales representative
doesn't return calls and doesn't always have inventory.
The market is wide open!

6. How to expand the market

Market to tech companies and their caterers
Tech companies in SF Bay Area provide their employees with free snacks and
beverages. They are interested in providing diverse array of beverages in order to
improve employee morale and image: be a fun place to work
Once we set Mate Mate in the cafeteria, an employee has just to pick it from the
fridge. The company will cover the cost. The barrier for adoption is gone!
When an employee gets used to Mate Mate at work they will seek and recognize
Mate Mate at bars and grocery stores.
As more tech employees are aware of Mate Mate, more people in SF area will learn
of Mate Mate by the word of mouth.
It will be easier to convince stores and beverage distributors to carry Mate Mate
once it is a sought after, known brand.

7.

Techies Love Mate!

8. Completed Market Experiment

Talked to the food procurement manager at Yahoo SF
office on Oct 21
Put out 50 bottles of Club Mate in cafeteria refrigerator
All bottles were gone within one day!
Favorable reviews in the internal food review website
Currently in talks for recurring sales

9. Sales Pipeline

In talks with
Yahoo (10.000 employees)
Uber (5.000 employees)
Cisco(25.000 employees)
More tech companies to come!

10. Additional Marketing Channels

I have contacts in:
Select coffee shops
Cafe Artis
Blue Bottle
Orson's Belly
Conferences and Meetups
After hours bars and clubs

11.

All we need is Mate Mate!

12.

Sales Targets By Sales Channel
10000
9000
3000
8000
Bottles Sold Per Week
7000
6000
2000
5000
1500
4000
2000
3000
1000
2000
500
3000
2500
1000
1500
1000
0
Groceries
Partner Distributors
Select Bars and Cafes
Tech Companies
Q1 2016
Q2 2016
Q3 2016
1000
500
1500
1500
1000
2500
Tech Companies
Select Bars and Cafes
Partner Distributors
Groceries
Q4 2016
3000
2000
2000
3000

13. About me

My name is Gurgen and I live in San Francisco.
In September I was in Berlin and discovered Mate Mate.
I have a vision – Mate Mate becoming The Drink of San Francisco Millenials.
The new Red Bull for everyone in creative, tech or service industry.
It will be The San Francisco Drink.
I spent the last 10 years in the Tech Industry in SF, and I know everything about the city and the tech
industry. I know who to engage, who to connect with, with whom to speak.
I have connections in all major companies and friends all over the service industry – bars, cafes, nightclubs.
If I don’t know someone, you can be sure Ill find them and connect.
We will make Mate Mate happen