The perception of color

1. THE PERCEPTION OF COLOR

2.

Presentation plan
Color properties
Visual analyzer
Color meaning
Conclusion

3. Color properties

• Color – physical property of light itself

4. Visual analyzer

1. Organ of sight
2. Nervous path
Retina
Cones
Rods
3. Site of brain

5.

6. Color meaning

RED
BLUE
GREEN
YELLOW
Exciting, active,
energy
Relaxing,
reliability
Relaxing, curing
Tonic,
invigorating
ORANGE
LIGHT
BLUE
Tonic,
anti-aging
Relaxing,
cooling
PURPLE
depressing