Бренд Parker

1.

Brand
Красными цыфрами
выделил какие
слайды сделать
Shevchenko Dmytro
Email: [email protected]

2.

3.

Brand name
Parker
Name of the company PARKER PEN COMPANY
Year of establishment of the Parker company
(usually indicated on the cap)
1

4.

Other types of logo Parker

5.

Brand image
Cap of handle with Parker logo
2
Clip in the form of an arrow
(The most famous feature parker
pens from other usual pen)
Typical shape for usual parker pen

6.

7.

8.

9.

10.

11.

12.

Brand myth
Founded in 1888
3
130 years since
company's foundation
PARKER is awarded the Royal Warrant by Queen
Elizabeth II, becoming the official supplier of
writing instruments to the Royal Household.

13.

Parker pen signed
the Act of surrender
of Germany and Japan in
the Second World War.
Pen-peacemaker

14.

After that event no one could challenge the superiority of the
company in the market of writing instruments.
“Pen-peacemaker" continued to participate in important political
events, with its high quality, giving some kind of guarantee to the
signed document.
Therefore, more and more political leaders used these models to sign
documents - they were George W. Bush (senior and junior), Ronald
Reagan, Margaret Thatcher.

15.

The end.