Logo design brief

PROJECT BRIEF
Requirement:
Design Logo and VSG
Company Name:
Neon Media Group
Payoff Line (Tag Line):
“Where the brightest Ideas are born”
About us
NEON MEDIA GROUP is headquartered out of the US and has
come a long way from its humble beginnings, growing from a
small start-up of 4 employees to now having over 500 employees
across several countries.
With presence across China, KSA, Kuwait, Oman, Pakistan and
the UAE, it offers multiple products and services covering signage,
outdoor media, printing services, metal industries, project
management, digital advertising, event management and media
buying service.
The future is an exciting one for NMG as they embrace all the
technological changes within the industry and keep in line with
upcoming trends in the market.
Visual Identity System
Create the visual elements of the Brand.
- Logo
- Color Palette
- Typography
- Image Style
- General look and feel

3.

TARGET AUDIENCE
Neon Media Group's target audience includes businesses and advertisers
looking for high-impact outdoor advertising solutions that will help them
reach a wide audience. They may be targeting local businesses looking to
raise brand awareness in their area, or larger national or international
brands looking for effective advertising solutions to reach a broader
audience.
Users of our Marketplace consist of B2B:
Buyers
-
Media Agencies
-
Direct Brands (KFC)
-
Agents
Sellers
- Media Owners
- General Public
Logo Design Brief
Our brand should convey a futuristic image, as we
are introducing advanced technology in the outdoor
advertising industry.
Style: The logo should have a modern, minimalistic
and bold style that reflects the company's name.
The design should be sleek, sophisticated and
minimalist, with no unnecessary elements or fancy
fonts.
Colors: The color palette for the logo should be
bright and vibrant, with neon colors like pink (C-0,
M-0, Y-100, K-0), and yellow (C-0, M-100, Y-0, K-0),
being the preferred color, with the possibility of
incorporating other colors as secondary options.
Symbol: The logo could incorporate a symbol or icon
that represents the company's name
The brand's personality should reflect that of a
business-to-business brand, being clean,
professional, and business-like.

4.

DESIGN MANDATORIES
You will need to design the below:
Logo
- Provide logo rationale (explain the logic behind your logo rendition)
- Color palette, Typography, Image Style, General Look and Feel
- Full Color Logo, Black and White Logo, Digital Logo
- Show correct use of logo against all backgrounds
Extend Logo Design into below:
- PowerPoint Template
- Stationery
- Email Signature
- Website
- Vehicle Signage
- Staff Uniform
- Building Signage
- Merchandising
- Cups
- Pens
- Diaries
Brand guidelines: Once the logo is finalized, create a set of brand guidelines that outline how the logo should be used, including rules for color,
size, placement, and more. This will help to ensure the logo is used consistently across all media and marketing materials.

5.

LIST OF
BRAND IDENTITY
ELEMENTS

6.

LOGO IDEAS
The reference illustrations are shown to
capture the aesthetic and style that we are
going for. The brand should reflect the value
and mission of my business.
Please use the reference illustration as
inspiration for the design of our brand. We
would like the brand to be modern, sleek, and
professional.
The color scheme should be yellow (C-0, M-0,
Y-100, K-0) with other secondary colours for
better contrast and visual impact
We are open to any interpretation of the
reference images and we are excited to see
what you come up with.

7.

LOGO VARIATION
The reference illustrations are shown to
capture the aesthetic and style that we are
going for. The brand should reflect the value
and mission of my business.
Please use the reference illustration as
inspiration for the design of our brand. We
would like the brand to be modern, sleek, and
professional.
The color scheme should be yellow (C-0, M-0,
Y-100, K-0) with other secondary colours for
better contrast and visual impact
We are open to any interpretation of the
reference images and we are excited to see
what you come up with.

Logo design brief

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