Lacomba - coffee with a dream taste

1.

LACOMBA – coffee with a dream taste
2016
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2.

Investment proposal.
Ladies and gentlemen, we would like to express our respect and offer to Your attention some variants of joint cooperation of
Your Company and "UkrCoffee" LLC (Ukraine).
The company I represent – “UkrCoffee” LLC is modern and dynamically developing enterprise, the only plant in Ukraine that : roasted coffee beans, roasted ground
coffee, instant coffee powder, instant granulated coffee, coffee mixes “3 in 1” (coffee, creamer, sugar), coffee in sticks… New modern production company provides
products to the markets of
Ukraine, Europe, , USA, CIS, Asia countries. The products of the plant are manufactured under TM “Lacomba” (
http://www.lacomba-coffee.com/ ). The enterprise and products are certified for compliance with ISO 9001, ISO 22000, ISO 14001, and certificate CT-1, EURO.
Products are manufactured “UkrCoffee” LLC as follows:
- in package: soft plastic packets, doypack, tin can, sticks…
- in different blends and assortment;
- for wholesale in bulk;
- under private label for trading networks and trademarks.
Options of cooperation modalities that we offer:
• Secure investments into equity capital of the “UkrCoffee” LLC. We offer the strategic partner of the “UkrCoffee” LLC to consider our proposal as to
purchasing package of equity rights of the “UkrCoffee” LLC more 40%.
• Considering the potential of Your Company, presence of coffee products in the market of Ukraine and CIS, we are interested in expanding the geography of joint sales,
long-term cooperation with Your Company, and considering the following possibility:
- strategic partnership (makes sense for Your Company, as it is already planned to implement the restrictions on sale of imported products
- distribution of Your Company products in Ukraine (makes sense for Your Company, as there is synergy of transport processes, sales points, different price segment, and the
manufactured assortment of products does not cross with TM “Lacomba”)
- manufacture of products for Your Company for CIS countries (reduction of transport expenses and customs duties, optimization of production and logistics processes).
We offer owners of coffee trade marks to manufacture produce by our factory
We kindly invite You to visit our plant at any time convenient to You to discuss the possible variants of cooperation.
Contact person at “UkrCoffee” LLC :
Mr. Oleg Drotenko
Member of the Supervisory Board of “UkrCoffee” LLC
Tel.: +38 (050) 316 91 21
Skype: Drotenko_Oleg
E-mail: [email protected]
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2

3.

Project Summary
Attractive
asset
with
growth
potential
Full
assortment of
coffee based
products
Growing
consumer
market
Favorable
business
environment
Newly built plant in Ukraine using modern technology of agglomeration for instant coffee production.
Production capacity (PC) range between 3 900 tons and 16 244 tons of coffee-based products per annum upon selected product mix
and different upgrade options.
Current I Phase investment into construction of the plant comprised in excess of USD $23m.
Working capital on 1st|01| 2016 –23,9m UAH ( USD $1,05m.) Credit portfolio of the Company – USD $3m and ₴40m UAH ($ 1,67 m).
Total Revenue at current I Phase – USD $24.2 – $46.3m per annum (depending on the pricing policy and product mix, after increasing
working capital by USD $3 – 10m correspondingly).
EBITDA at current I Phase – USD $4.9 – $10.2m per annum.
Strategically beneficial location of the plant – Southern Ukraine, Black Sea transportation hub at port of Odessa.
The plant was launched in 2011. Current capacity utilization is at 10% of the minimal production capacity.
Food retail market of Ukraine consists of more than 3,247 VIP retail outlets (hyper- and supermarkets, discounters, convenience
stores, smaller food chain formats) and more than 60,000 other retail units (open market kiosks, pavilions and points of sale).
Company’s products are presented in 1,346 VIP retail outlets and in over 1,500 other retail units.
The product mix is represented by over 25 SKUs (stock keeping units).
The plant manufactures the following products: roasted coffee beans, grind coffee, instant coffee powder, instant granulated coffee,
coffee mixes “3 in 1” (coffee, cream, sugar), coffee in sticks.
The Company and the products are certified with ISO 9001, ISO 22000, ISO 14001 compliance, the CT-1 certificate is also available,
EURO.
In-house dynamically developing brand, supported by advertising and promotional activities.
Production distribution is performed via retail chains and other sales channels.
Ukraine — country with over 46m population. It is dynamically growing coffee market with an annual growth rate of 23.6% coffee
consumption compared to the average 3.6% in developing world. Coffee market industry wide sales is over $750m per annum.
Consumption of instant coffee is at 63% of national coffee consumption
There is potential for growth of demand for coffee in the context of Ukraine’s lagging behind the European countries against the
indicator of annual coffee consumption per capita.
It is possible to supply products to the markets of Europe, CIS, Asia and USA — manufactured both under the in-house brand or under
the brands of other trademarks.
Ukrainian consumers — prefer products manufactured by Ukrainian manufacturers.
In Ukraine there are no manufacturers of instant coffee to apply modern agglomeration technology.
Preferential taxation regime for imports of raw materials, exemption from VAT at exports of coffee. Newly signed European Association
treaty with EU allows to export TM Laсomba products with no custom duties. Production in Ukraine, allows for the import of raw
materials do not pay fees (10%) and the import tax (10%)
Low labor costs.
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3

4. Unique modern facilities for coffee production

Location of the factory: Eastern Europe, Ukraine, Odessa
The plant is located:
-at the crossing of routes of
raw materials supplies and
sales channels of end products
in a
country with a 46m
population;
-in
close
vicinity
to
sea
commercial port of Illichivsk
(1,5km), city of Odesa (15km);
-in the center of the region.
Description of
the business
process
Russia
The plant equipment was purchased from the leading global
manufacturers
Producer
Country
Year
Capacity
Agglomeration unit
SSP (Pvt) Limited
India
2010
140-160 kg/hour
Evaporation unit
SSP (Pvt) Limited
India
2010
640-720 kg/hour
Extraction unit
SSP (Pvt) Limited
India
2010
2100-3000 kg/hour
Settling unit
SSP (Pvt) Limited
India
2010
1200-1800 kg/hour
Spray dryer
SSP (Pvt) Limited
India
2010
150-170 kg/hour
Grinder
Leogap
Brazil
2010
1000-1200 kg/hour
Roaster
Leogap
Brazil
2010
600-900 kg/hour
Packaging machine
Velteco
Czech Rep.
2010
23-29 pack./min
G Webb Automation
Ltd
UK
2012
50 piec./min
Elo Pack
Ukraine
BUCHER-GUYER
Switzerland
Tin and jar packaging line
Stick packaging line1
Sublimate dryer2
Coffee beans
6048
Roasted coffee
5080
Ground coffee
5030
Coffee extract
Sulimate 1008 1
Coffee powder
1008-2016
Agglomerate
1008-2016
Coffee mix “3in1”
7753-15506
Ukraine
Ports of shipment
of green coffee:
Guinea,
India,
Brazil, Vietnam
Item
Output,
tons/year
Every line
2012 manufactures from 4460 sticks/min
-
After the 2nd phase in introduced
The enterprise can totally produce from 3,900 tons
to 16,244 tons of ready product (at 80% capacity
utilization). These figures depend on the issued
product range and the fact that each kind of the
aggregate product range makes a semi-product
(raw material) for production of the next product.
The set working mode is: 336 work days, 20
working hours. Discounting capacities for packaging
the product.
3
Twofold increase of production of coffee powder,
granulated coffee and coffee drinks «3 in1» is
possible provided the existing evaporation dryer is
upgraded.
1
2
200 kg/hour
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5.

New Equipment by Leading Producers - I
1
Green coffee cleaning and separation unit
2
Producer : LEOGAP (Brasil)
Producer : LEOGAP (Brasil)
Date of commissioning: 2010
Date of commissioning: 2010
Capacity: 600-900 kg/hour
Description: roasts coffee at any extent – from light
to very dark. The roasting is inverter-type, noncontact to save gas costs and achieve the best
coffee quality
Description: a line consisting of multiple sections
to clean green coffee from mess particles like
stones, twigs, leaves, dust, etc.
3
Roasted coffee grinder
Producer :
LEOGAP
(Brasil)
BUCHERGUYER
(Switzerland)
Date of
commissioning:
2010
2011
4
Coffee extract filtration unit
Coffee extraction unit
Producer: SSP (Pvt) Limited (India)
Date of commissioning: 2010
Capacity: 2100-3000 kg/hour
1000-1200
600-1400
Capacity:
kg/hour
kg/hour
Description: grinds roasted coffee for further
processing in extraction unit
5
Coffee roasting unit
Description: makes coffee extract from roasted
ground coffee by exposing it to hot water under high
pressure
6
Coffee extract evaporation unit
Producer: SSP (Pvt) Limited (India)
Producer: SSP (Pvt) Limited (India)
Date of commissioning: 2010
Date of commissioning : 2010
Capacity: 1200-1800 kg/hour
Capacity: 640-720 kg/hour
Description: makes coffee concentrate from coffee
extract by applying high temperature under negative
tension, which allows to reduce costs but get higher
quality of soluble coffee by extracting aroma before
high temperature is applied
Description: a rotary centrifuge that purifies liquid
coffee extract from small coffee particles
Строго конфиденциально
5

6.

New Equipment by Leading Producers - II
7
Spray dryer
8
Producer: SSP (Pvt) Limited (India)
Producer: SSP (Pvt) Limited (India)
Date of commissioning: 2010
Date of commissioning: 2010
Capacity: 140-160 kg/hour
Description: makes agglomerated (granulated)
soluble coffee from coffee powder by exposing
coffee powder to steam and hot air
Capacity: 150-170 kg/hour
Description: removes moisture from coffee
concentrate with high temperature. Coffee powder is
the output obtained from putting coffee concentrate
through the spray dryer
9
11
Paper packaging line
Coffee agglomeration unit
10
Stick packaging line (3 lines)
Producer: Velteko (Czech Republic)
Producer: ELO-PACK (Ukraine)
Date of commissioning: 2010
Date of commissioning: 2011, 2012, 2013
Capacity : 23-29 units/min
Description: packages roasted coffee beans,
ground and agglomerated coffee in zipped packages
from 50 g to 1 kg
Capacity: 160 sticks/min (40, 60, 60)
Description: 1 line makes coffee sticks of 2g, 14g
and 18g and 2 lines make ‘3 in 1’ mix sticks of 18g
Jar and tin packaging line
Producer : G Webb Automation Ltd (UK)
Date of commissioning: 2012
Capacity: 50 units/min
Description: packages soluble coffee powder and
agglomerated soluble coffee in tins and jars of
different size and weight
12
Doypack packaging line
Producer: Velteko (Czech Republic)
Date of commissioning: 2012
Capacity: 25-26 units/min (50 g) and 22-24
units/min (100 g)
Description: packages agglomerated coffee in
doypacks of 50 g and 100 g
Строго конфиденциально
6

7.

Product Mix Manufactured Under LACOMBA TM
The Company created
its own brand and a
product mix to meet
various tastes and
preferences of
potential consumers.
The Company
performs marketing
activities to support
the brand.
Wide range of products
Type
Developing in-house brand
Format
Weight, g
Instant granulated coffee
pack
50/75/100/1
50/200
Roasted grind coffee
pack
100/250
Roasted coffee beans
pack
250
tin can
45/90
Instant granulated/
Powder coffee
Instant powder coffee
stick
20*2
Instant coffee beverage
instant 3 in 1
stick
12*18
glass jar
-
Sublimate*
Company’s products
Diversified sales channels
are sold in Ukraine
Distribution channels of the
and exported abroad.
Company in Ukraine:
Negotiations with
- over 3,247 VIP retail shops (current
potential clients in
presence of Company’s products in 1,346
Ukraine, CIS, Europe shops),
- over 60,000 of other retail units (current
and the USA are
presence of Company’s products in over 1,500
ongoing.
shops).
Commercial offers
Plans for 2016-2017:
-to cover cities with more than 100 thousand
were sent to such
inhabitants,
chains as Billa,
-to get presentations in new retail chains and
Magnit (Russia), Fozzy shops,
-widen the geography of sales,
Group (Ukraine),
-to start manufacturing products for the TM
Bedronka (Poland)
under a private label.
and others.
* Potential expansion of product mix
Registered trade
mark
Brand book
Trademark
products
Marketing
Advertising
Exhibitions
Sponsorships
Promotional offers
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8.

Potential for growth of the LACOMBA TM in Ukraine (main distribution channels)
Potential for sales growth of the LACOMBA TM in
Ukraine, as per distribution channels, min $ /(%)
Coffee consumption in Ukraine per distribution
channels, %
RETAIL
4.7
59.4
Potential
for s ales
growth of
the
Lacomba
TM in
Ukraine
13.8
0.02
31.0
1.1
3.0
0.02
0.04
0.2
0
0.2
0
0.4
0.5
0.13
Total s ales
of
Lacomba
TM in
Ukraine,
2013
0.5
0.1
0.7
0.03
0.7
0
0.08
0.8
0.07
0.8
20%
40%
0.9
60%
HoReCa
Vending
RETAIL
77%
Coffee-machines
in offices
Источник: Государственная служба статистики Украины
Specific features of the coffee market in
Ukraine
77% of coffee sales in Ukraine are done for home consumption
from Other retail units. Potential for widening sales in Ukraine –
direct sales in national chains and distribution in Other retail
units.
Potential for sales growth of the LACOMBA TM is possible due to
growth of coffee consumption in Ukraine, entering into new sales
points, VIP and Other retail units, widening the product line of the
LACOMBA TM (manufacture of: roasted and grind coffee for
HoReCa, variety of tastes of “3in1” coffee mixes, sublimate).
3.8
0%
Vending Coffee-machines in offices
1%
2%
28,4% of coffee sales in Ukraine are performed by VIP retail.
2.1
3.1
HoReCa
20%
80%
100%
High quality standards, modern production technologies, selected
blends according to European trends – allow plant production
capacities to manufacture products under any brand.
Источник: Государственная служба статистики Украины
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8

9.

Market share of “UkrCoffee” LLC in Ukraine. Sales growth potential in Ukraine.
Actual market share of the ТМ in Ukraine in 2014, in physical Projected market share in Ukraine, inclusive of potential growth
of share of the LACOMBA TM, in physical terms, %
terms, %
Nes cafe
Nes cafe
Jacobs
Jacobs
Elite Fort
Elite Fort
MacCoffee
3%
ТМ
Жокей,
ТМ Jardin…
Jockey
TM, Jardin
TM
ТМ LACOMBA
ТМ Жокей, ТМ Jardin… ТМ LACOMBA
1% Tchibo
7%
MacCoffee
Прочие ТМ иностранные
9%
17%
Elite Fort
12%
Jacobs
Nescafe
22%
23%
ООО Галка ЛТД
Galka LLC
ООО Виденська кава
Videnska Kava LLC
Paulig
Прочие ТМ
иностранные
Other foreign TM
Import of
импорт
coffee in
коф
2012,е mln
USD
2012,
млн. US D
0
nd
gri e
s
an
nd offe
rts
s
e
a
be
c
po
nk
ffe ted
i
e
r
o
e
m
i
as
tc
off
ed
al
Ro
ffe
nc
t an
Tot
Co
ee
Ins
r
G
Tchibo
ООО Галка ЛТД
ООО Виденська кава
Paulig
Прочие ТМ Украина
Ukrainian coffee market is a growing one. On average, a Ukrainian
consumes one coffee cup a day, while in other European countries
this indicator reaches 3 and more cups per day.
Production capacities of the “UkrCoffee” LLC allow to manufacture
produce in any of the coffee segments: roasted coffee beans, grind
coffee, instant coffee, “3in1” coffee mixes.
Ukrainian governmental and retail chains policy is aimed at import
substitution.
200
100
ТМ LACOMBA
Specific features of coffee sales growth under LACOMBA
TM in Ukraine
500
300
ТМ Жокей, ТМ Jardin…
Расчеты
ООО «UkrCoffee»
Source:Источник:
Calculations
of the “UkrCoffee”
LLC
Trend of импорта
coffee imports
toУкраину,
Ukraine, mln
mln USD
Динамика
кофе в
USD
400
MacCoffee
Прочие ТМ иностранные
Jacobs
22%
Other Ukrainian
Прочие
ТМ Украина
Источник:
Государственная
служба
статистики TM
Source: State
Statistical Service
of Ukraine
600
3%
Jardin… ТМ LACOMBA
MacCoffee ТМ Жокей, ТМ
Прочие ТМ иностранные
14%
7%
9%
3%
Nescafe
23%
Elite Fort
12%
импорт
коф е
Import
of
2013,
coffee
in
млн.
US
D
2013, mln
USD
Actual share of LACOMBA TM in the total national sales of coffee in
Ukraine in 2013 constituted 0,6%. 100% utilisation of production
capacities of the “UkrCoffee” LLC will provide for an 8% market share
of the LACOMBA TM of the total coffee market in Ukraine (in physical
terms) and more than a 40% market share of the “3in1” coffee drinks
market. This will allow “UkrCoffee” LLC to become one of three top
coffee sellers in Ukraine.
Источник:
Государственная
служба
статистики
Source: State
Statistical Service
of Ukraine
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9

10.

Competitive environment. Coffee manufacturers in Ukraine.
Competitors’ price range for coffee products,
1kg/UAH
Price for roasted coffee beans per 1 kg/UAH in the VIP retail shops (as of 2015)
Competitors’ price range for coffee
products,1kg/UAH
Price for instant coffee 1kg/UAH in the VIP retail shops
(as of 2015)
200
600
150
400
500
300
100
200
100
50
O
de
ss
k
ko iy
fe
0
0
Galka Черная
Галка
Chernaya
карта Jockey
Жокей
karta
Источник:
Source:данные
in-houseпредприятия
data
Lacomba
Jacobs
Shares of Ukrainian coffee manufacturers
2015 (%)
Specific features
of coffee
in Ukraine
Особенности
рынка
кофе market
в Украине
Purchasing power of Ukrainian citizens decreased in 2015.
“LACOMBA” TM products are sold in the low price segment which
makes it easier to augment potential sales against the decreasing
purchase power.
LACOMBA TM products
acceptable price.
ООО Галка ЛТД
ЧАО Мономах 46.1
5.4
ООО Укркофе
3.5
mean
high
quality
standards
at
an
Ukrainian consumers prefer products manufactured in Ukraine.
ООО Виденська кава ООО Роастмастер
41.9
1.2
Другие
1.9
After two years of operations of the “UkrCoffee” LLC its products
under the “LACOMBA” TM occupied a 3.5% share of the total sales of
coffee by all manufacturers in Ukraine. In 2014 the share of
“LACOMBA” TM products on the natural coffee market of Ukraine is
gradually increasing.
We develop the LACOMBA TM together with distributors aiming at
high sales, offering comfortable employment conditions and
opportunities for competitive salaries.
Источник:
Государственная
служба
статистики
Source:
State Statistical
Service
of Ukraine Украины
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10

11.

The assortment of coffee products by the leaders of the coffee market of Ukraine
Brand
Coffee
Beans
Ground
Coffee
Instant
Agglomerate
d Coffee
Instant
Powder
Coffee
Sublimate
Coffee
Drink
Coffee
Mix 3 in
1
Jacobs
 
 
 
Nescafe
 
Jar, tin, doypack, stick
Package
Jar, doypack, vacuum, stick
Lavazza
 
 
 
 
 
Vacuum, carton box, tin, soft package
Chernaya karta ,
FORT
 
 
 
● 
Vacuum, pod, jar, soft package, doypack, stick, tin
Tchibo
 
 
 
Jar, soft package, doypack
Galka
Soft, tin, vacuum, stick
Jokey
 
Paulig Classic
Illy
 
 
● 
 
Maxwell House
 
 
 
 
 
 
 
 
Soft, vacuum, doypack
 
 
Soft, vacuum
 
Vacuum, metal tin
 
 
 
Soft package, tin
 
 
 
Soft, vacuum
Ionia
MacCoffee
 
 
 
 
● 
Doypack, stick
Jardin
 
 
 
 
Soft package, jar, carton box
Lacomba
 
● 
Soft package, tin, stick, doypack, jar*
LACOMBA TM products :
delicate taste
pleasant, budget-friendly, good-looking packaging
new product of European quality
wide range of products
possibility to manufacture products in any price segment
Possibility to manufacture products under a private label of any trademark
All these product features contribute to the loyalty of customers to our trade mark and stimulate the growing sales
* Manufacture of glass jars is planned for 2016
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11

12.

Future financial performance
Sales and EBITDA, USD $ m,
in the given assortment of output
Annual utilization of production capacities (AUPC)
for estimating financial performance under the given
assortment of output, (t)
60.4
60.0
50.0
40.0
45.7
12,000.0
36.2
10,000.0
30.0
20.0
14.5
10.2
3.05.0
10.0
6.6
3.0
S ales without VAT, min
$
8,000.0
12,404.8
6,000.0
Direct cos ts of goods ,
min $
0.0
S GA, min $
2,000.0
2,324.8
EBITDA, min $
0.0
Different utilisation of AUPC. Manufacture of coffee
(tons) and utilisation of capacities (%), inclusive of
manufacture of sublimate
95%
5,000
95%
95%
95%
95%
4,500
85%
4,000
57%
3,500
3,000
828
2,500
2,000
423
7%
8%
1,000
500
0
6,202.4
roas ted beans ,
grind coff ee,
tons
4,000.0
Marketing cos ts , min $
1,500
"
27.4
811
63%
828
828
828
828
828
828
189
189
189
189
189
423
762
762
762
762
762
811
848
848
848
848
848
150
157
875
1,125
1,060
1,060
1,060
1,060
1,060
136
2012
2013
2014
2015
2016
2017
2018
2019
2020
Coffee sticks
Coffee beans
Ground coffee
3 in 1 sticks
S ublimated coffee
Plant load
Coffee powder
Agglomerated coffee
65%
45%
25%
5%
-15%
590.4
Potential scenarios of business development
Maximum utilization of production capacities. Using existing production
capacities to manufacture products in accordance with market demand.
Currently this model is the basic one for the sales scheme of the
“UkrCoffee” LLC. The amount of additional investments into the working
capital ranges from USD $3 to $8m.
Manufacture of products of a specific assortment. This model allows to
accentuate the manufacturing process: “3in1”, roasted and grind coffee.
This will enable occupying leading positions in Ukraine in the segment of
“3in1” coffee mixes, roasted and grind coffee.
Combined model. Increased output at the cost of modernising the
production:
Increased output of agglomerated coffee. The amount of additional capital
investments will constitute up to USD $1-$1.5m.
Construction of a sublimation facility. Will allow to manufacture up to 1008
tons of sublimated instant coffee. The amount of additional capital
investments will constitute from USD $16 to $18m.
*Manufacture of sublimated coffee will start in after the second line of the factory is launched
Source: in-house data
Strictly
confidential
Строго
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12

13.

Business development scenarios
1. Production of coffee at active facilities.
1a. Production of coffee under Lacomba brand
Gradual increase of facilities and production amounts of various types of
coffee. Entering new trading networks. Distribution development.
Brand development and sales system formation
Formation of brand awareness and loyalty to the brand
1b. Production of coffee under another brand.
Investments depending on offered cooperation
terms.
Transfer to full facility utilization
Increasing sales amount
Expanding regional representation, export of production to countries of the
near abroad
2. Building a shop of belt freeze dryer
Producing up to 1008 t./year freeze dried coffee per year, additionally to
Capital investments in amount $16 mln.
1008 t./year of agglomerated coffee production
Stylish competitive positions – the only manufacturer of freeze dried coffee
in Ukraine
3. Doubling facilities producing powder or agglomerated coffee (as required, in case of focusing on
production of instant coffee, production of coffee beverages «3 in1» in maximally possible production
amount up to 15 500 tons/ year)
Doubling production amount of agglomerated coffee – from1 700 to 2 000
tons/year
Compliance with taste preferences of Ukrainian consumer
Capital investments in amount $1 mln.
High marginality of production
Lack of producers of instant coffee in Ukraine, using modern agglomeration
technology
Focusing on producing coffee mixes «3 in1», which would permit to produce
up to15 500 t./year of the product «3 in1».
Строго конфиденциально
13

14.

Financial Performance
Indicator
Current figures
Possible scenarios
2012
F
2013
F
2014
F
2015
F
Stage1,
option 1
Stage 1,
option 2
Stage 2
8
11
14
11
50
80
80
328,8
428,3
538,9
418,3
5 329,5
Revenue (Sales less VAT), mln $
3,2
3,9
3,5
2,5
28,6
45,7
60,4
Direct costs, mln $
2,5
2,6
2,4
1,4
17,1
27,4
36,2
0,5
1,0
0,6
0,5
3,0
3,0
3,0
0,6
0,8
0,7
0,3
3,1
5,0
6,6
-0,3
-0,5
-0,4
0,3
5,3
10,2
14,5
0%
0%
0%
12%
18%
22%
24%
1,22
(10%)
0,28
1,32
(8%)
1,15
1,21
(6%)
1,94
3,8
7,73
11,35
Capacity Load, %
Capacity Load, tons
Operating costs, mln $
Distribution costs, mln $
EBITDA, mln $
EBITDA, %.
Financial interest, mln $ /(%)
0,7
1,1
0,9
0,7
(13,2%) (14,86%) (14,86%) (14,86%)
0,0
0,0
0,0
0,0
Profit tax, mln $
-1,8
-3,3
-1,3
Net profit, mln $ -1,2
Credit portfolio, mln $
Capex, mln $
Working capital (cumulative), mln
$
Average rate 1 $ = UAH
8 527,2 12 995,2
5,3
22,7
7,4
0,3
5,2
0
4,7
0,1
4,6+5,8
1,3
4,6+10,1 4,6+13,8
2,0
2,8
2,9
3,2
2,1
1,0
5,8
10,1
13,8
8
8
12
 23
 25
25 
25 
Строго
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Strictly
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15.

Ex post Financial Performance, UAH.
2011 (F)
2012(F)
2013(F)
2014(F)
Actual workload of the company based on the minimal
production capacity, %
3,06
8,17
10,65
13.40
10,40
Sales, kg
123 071
328 761
428 254
538 964
418 216
Sales ( incl. VAT), UAH
11 549 152
30 521 663
37 575 479
49 712 490
67 802 544
Total average sale price, UAH (incl. VAT)
93,84
92,84
87,74
92.24
162,12
Sales (excl. VAT), UAH
9 705 822
25 434 720
31 405 024
41 459 115
56 538 905
Direct costs, UAH
6 177 453
19 618 501
20 693 747
29 195 506
32 851 450
% of direct costs in proceeds (excl. VAT)
63,65
77,13
65,89
70.42
58,1
Gross profit, UAH
3 528 369
5 816 219
10 711 277
12 263 609
23 687 455
Other income (excl. VAT), UAH
5 719 858
4 085 858
443 572
1 154 549
547 882
General production costs, UAH
6 315 990
5 236 564
5 560 745
5 660 048
6 547 102
Administrative costs, UAH
2 162 456
2 667 050
3 187 562
3 676 912
4 422 273
Marketing costs, UAH
3 063 142
4 587 797
6 522 573
8 565 517
6 394 366
Other costs, UAH, incl.:
942 967
VAT bonds
468 000
2015(F)
EBITDA, UAH.
-2 293 361
-2 589 334
-4 116 031
-5 427 286
+6 871 396
Amortisation, UAH
7 269 161
1 537 415
1 553 909
1 534 696
1 308 083
EBIT, UAH
-9 562 522
-4 126 749
-5 669 940
-6 961 982
5 563 313
2016(F)
2017(F)
2018(F)
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16. Marketing and Promotion

Exhibition
Rivne
Chernigiv
Lutsk
Sumy
Zhytomyr
Kyiv
Lviv
Poltava
Khmelnytsk
Ternopil
Vinnitsa
Ivano-Frankovsk
Uzhgorod
Kharkiv
Lugansk
Point-of-sales promotion
Cherkasy
Dnepropetrovsk
Chernivtsi
Region
Donetsk
Kirovograd
Commercial
Zaporizhya
Articles and Layout Placing in Magazines
Internet Advertisement
Promo T-shirts and caps
Mykolaiv
Odesa
Sponsorship
Kherson
Product sample distribution
Tasting
Crimea
Printed products
Advertisement in ATB retail chain
All Regions
Advertisement in ‘Velyka Kyshenya’ retail chain newsletter
Commercial
Promotional activities ‘Cap as a gift’
Outdoor advertisement
Audio-clip placing
Bus advertisement
‘Valuable Prizes from Lacomba’ (car is the jack-pot)
Строго
конфиденциально
Strictly
confidential
16

17. Wide Range of Products

Product: Instant granulated
coffee
Name: Lacomba Classimo
Granulated
Packaging: paper bag
Weight, g:
50/75/100/150/200
Product: Instant
granulated / powder
coffee  
Name: Lacomba
Classimo Soluble
Packaging: tin
Weight, g: 45/90
Product: Instant
granulated ground coffee
Name: Lacomba
Classimo Granulated
Packaging: tin, jar2 or in
bulk
Weight, g: 45/90 and
100
Product: Roasted coffee
in beans
Product: Roasted ground
coffee
Name: Lacomba Classimo
Beans
Name: Lacomba Classimo
Ground
Packaging: paper bag
Packaging: paper bag
Weight, g: 250
Weight, g: 100/250
Product: Instant
granulated/powder
coffee
Name: Lacomba
Classimo Instant
Packaging: stick
Weight, g: 2g*20 units
in package
Product: Instant ground
coffee mixed with
creams and sugar
Name: Lacomba Mix
‘3 in 1’1
Packaging:
stick/doypack
Weight, g: 18g *12
units in package
Product: Roasted
ground coffee
Name: Lacomba
Classimo Ground
Packaging: stick
Weight, g: 14g*12
units in package
Product: Instant
granulated ground
coffee
Name: Lacomba
Granulated Superia
Packaging: doypack
Weight, g: 100
Two new tastes added: Hazelnut and Cream caramel
An option for business expansion
1
2
Строго
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Strictly
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17

18.

Representation of LACOMBA TM products in retail chains
Строго
конфиденциально
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18

19.

Photos
Строго
конфиденциально
Strictly
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19