Store design Avocado

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STORE DESIGN
AVOCADO
07-01-2019
powered by

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CONTENT
СТРАНИЦА 3
СТРАНИЦА 11
LOGO DEVELOPMENT
1. LOGO
2. DESIGN IDEA
3. STORE DESIGN ELEMENTS
СТРАНИЦА 22
4. POS MATERIALS
СТРАНИЦА 30
5. PHOTO CONCEPT
СТРАНИЦА 50
6. LAY OUT EXAMPLES
СТРАНИЦА 56
7. FACADE
СТРАНИЦА 73
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3.

1
LOGO
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1
LOGO
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1
LOGO
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1
LOGO
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1
LOGO
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1
LOGO
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1
LOGO
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1
LOGO
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11.

2
DESIGN
IDEA
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2
DESIGN
IDEA
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The main branding idea is based on
freshness, warmth, joy and happiness.
We want to spend the customers a good
feeling in their everyday shopping
environment. The store design should
raise trust in the product quality and his
freshness.
The store design should be carried by
POS materials mainly and supported by
coloured walls and elements. It should
be easy to implement with a minimum

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2
DESIGN
IDEA
WE LOVE
FRESH.
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2
C1
WALL COLOUR
WHITE RAL 1013
DESIGN
IDEA
C2
COLOURS &
MATERIALS
BRIGHT GREEN
PANTONE 389 C
RAL (D2): 100 80 80
final text should be defined by
Spar management
C3
DARK
GREEN
PANTONE 7741 C
RAL (K7):6017
C4
BRIGHT
BLUE
PANTONE:
298 C
RAL (D2):
230 60 40
WE LOVE
FRESH.
C5
RED
PANTONE:
1807 C
RAL:
3011
C6
W5
METRO TILES
CI Coffee
PANTONE:
462 C
RAL (D2):
080 30 26
C7
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DARK
GREY
PANTONE
433
RAL 7021

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2
DESIGN
IDEA
COLOURS &
MATERIALS
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For colour and material definitions use the colour codes on the page before

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2
DESIGN
IDEA
COLOURS &
MATERIALS
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C5
C4
C2
decorative pendant lamps
LINK

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2
DESIGN
IDEA
3D EXAMPLE
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Blue variant

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2
DESIGN
IDEA
3D EXAMPLE
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Green variant

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2
DESIGN
IDEA
3D EXAMPLE
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White variant

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2
DESIGN
IDEA
3D EXAMPLE
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2
DESIGN
IDEA
open ceiling painted in dark grey
C7
DARK
GREY
PANTONE
433
RAL 7021
FLOOR &
CEILING PLAN
floor stone tiles
220x850 reference:
LINK
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3
STORE
DESIGN
ELEMENTS
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3
STORE
DESIGN
ELEMENTS
Coloured focus walls / columns
The standard colour of back walls is a white. Powerful colours like green, red and blue are only used for accents. These colour accents will spend joy and happiness
and strengthen the corporate identity of the Avocado stores.
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24.

3
STORE
DESIGN
ELEMENTS
Coloured focus walls / columns
3D PVC letters (10mm thick)
or stickered as a economy variant
Focus wall, chip wood frame around refrigerators.
An economy variant is offered by only hanging it as a sign over
the refrigerators. The pattern is stickered (matt)
The base of the refrigerators should be painted or stickered
in the same color.
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3
STORE
DESIGN
ELEMENTS
Coloured focus walls / columns
1
MAXI variant
(most beautiful for
longer distances)
Laminated chip wood frame 80mm (or
more in corners)
Example
in
corners
Laminated chip wood frame with endpanels only
2
MIDI variant
3
MINI (Economy)
variant
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made more easy by only hanging it as a sign
over the refrigerator (foamex)
Sticker only

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3
STORE
DESIGN
ELEMENTS
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Before
After

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3
STORE
DESIGN
ELEMENTS
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Blue variant
Green vriant

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3
STORE
DESIGN
ELEMENTS
COLOUR &
GRAPHIC
STICKERS
Fresh sticker
size and dimensions depending on location
Text should be defined by Spar management
counter sticker, size and dimensions depending on location, can also be used for coolers and freezers
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COLOUR &
GRAPHIC
STICKERS
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after
STORE
DESIGN
ELEMENTS
before
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4
POS
MATERIAL
S
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4
POS
MATERIAL
S
THIRD LEVEL
COMMUNICATION
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With the help of simple printed or stickered
Foamex boards we want to bring emotion in
the stores. The boards will optimize the design
quality of the most visible part of the store; the
third level. The colours will brighten up the
store and spend a pleasant feeling to the
customers. The orientation boards also strongly
tribute to the corporate identity strength of the
Avocado stores.

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4
POS
MATERIAL
S
THIRD LEVEL
COMMUNICATION
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POS magnets placed on the rail
Metal rail mounted to the ceiling, the rail will secure
that all navigation signs will hang at exactly the same height
last panel is cut to
the correct length
Metal wire
Printed / stickered
10 mm white
Foamex

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4
POS
MATERIAL
S
THIRD LEVEL
COMMUNICATION
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can be cut for the desired length
while installing
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4
POS
MATERIAL
S
THIRD LEVEL
COMMUNICATION
smallest
cut for the perfect fit
cut for the perfect fit
cut for the perfect fit
can be made longer by adding
more uni-coloured panels
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4
POS
MATERIAL
S
THIRD LEVEL
COMMUNICATION
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All available graphics

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4
POS
MATERIAL
S
THIRD LEVEL
COMMUNICATION
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All available graphics

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4
THIRD LEVEL
COMMUNICATION
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Remove all products & equipment
higher than 2m
2m
POS
MATERIAL
S
Hanging instructions

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4
Add orientation panels
~ 2050
THIRD LEVEL
COMMUNICATION
All 3rd level carton boards through out the store should have the same height as much as possible.
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(exact height depends on room
height and height of refrigerator)
500
POS
MATERIAL
S
Hanging instructions

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4
POS
MATERIAL
S
Hanging instructions
THIRD LEVEL
COMMUNICATION
Wall units and refrigerator (H approx. – 2050mm) should have the same height as
much as possible.
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Try putting models that are the same
together in one row, avoid mixing
them.

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4
Hanging instructions
CUT
POS
MATERIAL
S
LOW CEILING
CUT
CUT
CUT
CUT
CUT
CUT
CUT
CUT
CUT
THIRD LEVEL
COMMUNICATION
LOW CEILING
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4
POS
MATERIAL
S
PRICING &
SIGNING
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Price signs A4 / A5

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4
Price signs A4 / A5
POS
MATERIAL
S
PRICING &
SIGNING
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=

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4
POS
MATERIAL
S
PRICING &
SIGNING
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Price signs 83 x 90

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4
POS
MATERIAL
S
Price signs 65 x 39
PRICING &
SIGNING
Price signs add-on 75 x 50
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4
POS
MATERIAL
S
PRICING &
SIGNING
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4
POS
MATERIAL
S
PRICING &
SIGNING
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4
POS
MATERIAL
S
PRICING &
SIGNING
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sub-category signs

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4
Sub category signs
length adjustable
POS
MATERIAL
S
PRICING &
SIGNING
Printed or stickered 3mm
white Foamex
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Hang into the wall system or
mount to the wall

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4
POS
MATERIAL
S
Exit signs
PRICING &
SIGNING
Sizes are depending on location, printed / stickered carton board or 3mm white Foamex
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5
PHOTO
CONCEPT
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5
PHOTO
CONCEPT
Photo concept
The Avocado photo concept is clean, straight and simple, strong branding elements make it unique and easy
too recognize. Big faces of happy, healthy and smiling people shows the added value of enjoying fresh food.
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5
PHOTO
CONCEPT
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Photo concept – possible configurations

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5
PHOTO
CONCEPT
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Photo concept – possible configurations text only

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5
PHOTO
CONCEPT
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Photo concept – examples

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5
PHOTO
CONCEPT
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Photo concept – examples

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6
LAY OUT
EXAMPLES
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6
LAY OUT
EXAMPLES
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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Wall elevations
example only

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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
alcohol
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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WALL ELEVATIONS
wallpaint
Add panel OR wallpaint
LAY OUT
EXAMPLES
Paint or add film
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6
LAY OUT
EXAMPLES
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6
LAY OUT
EXAMPLES
A3 A2
A3 A2
A3
A2
WALL ELEVATIONS
A2
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A2
A2
A2

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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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6
LAY OUT
EXAMPLES
WALL ELEVATIONS
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Lamps

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7
FACADE
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7
FACADE
BRANDING FOR
FACADE
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7
FACADE
BRANDING FOR
FACADE
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lightbox
FACADE
BRANDING FOR
FACADE
non-lighted, PVC,
3D letters
90° angled lightbox
window sticker
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CONTACT
Bart Ooijman
Kateryna Radinger
Project
management
Director of Storebranding
Division
retail branding GmbH
3300 Amstetten / Austria, Preinsbacher Straß
www.retailbranding.at
Tel: (+43) 7472 / 233 77Tel.:
- 22 (+43 ) 7472 / 233 77 – 0
Mobile:: (+43) 664 / 383Mobile:
24 81 (+43) 664 884 75 447
[email protected]
[email protected]
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