Studying Intercultural Communication
1. Studying Intercultural Communication
2. The Plan of the lectureThe Peace Imperative
The Technological Imperative
The Demographic Imperative
The Self-Awareness Imperative
The Economical Imperative
The Ethnical Imperative
3. The Self-Awareness ImperativeSelf-reflexivity
refers to the process by
which we “look in the mirror” to see
ourselves. In studying intercultural
communication you must understand
yourself and your position in society.
Four skills are important: practicing
self-reflexivity, learning about others,
listening to the voices of others and
developing a sense of social justice.
about others: never lose sight of
humanity of the topic of study. Listening to
the voices of others. Good intercultural
listeners are receptive to “life stories” from a
wide range of culturally different individuals, as
a way of understanding and explaining the
world around them. These listening skills are
based on a foundation of openness, curiosity
and empathy. Developing a sense of social
5. The Peace ImperativeThe
key issue is this: Can
individuals of different genders,
ages, ethnicities, races,
languages and religions
peacefully coexist on the planet?
6. The Demographic ImperativeDemographics refer to the general
characteristics of a given population.
Another interesting fact is the increase
in multicultural people. The second
source of demographic change is
all around the world are
continually expanding into overseas
markets in a process of globalization.
Maquiladoras - foreign-owned plants
that use domestic labor – just across
the U.S. – Mexican border.
of the world’s people live on less
than $ 2 a day;
One-fifth live on less than $1 a day;
The top 20% now has 82 times as much
wealth as the bottom 20%, compared to
a 30-to-1 ratio 50 years ago;
800 million people are chronically
9. The Technological ImperativeToday, people are connected- through
text messaging, e-mail, bulletin boards,
blogs and websites on the Internet to
other people whom they have never met
face-to-face. Through high-tech
communication we come into contact
with people who are very different from
ourselves, often in ways we don’t
10. The Ethnical Imperative.Ethics may be thought of as
principles of conduct that help
govern the behavior of individuals
and groups. These principles often
arise from communities’ views on
what is good and bad behavior.
Cultural values tell us what is
“good” and what “ought” to be.
communication students have
a responsibility to educate themselves, not
just about interesting cultural differences,
but also about intercultural conflicts, the
impacts of stereotyping and prejudice and
the larger systems that can oppress and
deny basic human rights - and to apply this
knowledge to the communities in which
they live and interact
12. Intercultural encounters:Describe
and analyze a recent
intercultural encounter with someone
of a different age, ethnicity, race,
religion and so on.
How did you feel after the encounter?
Based on this experience, identify some
characteristics that may be important for
successful intercultural communication.
Martin, Thomas Nakayama
”Intercultural Communication in
Find 10 American or Kazakhstani
Find 10 slogans on T-shirts, caps,
stickers etc. or proverbs & comment
14. Judith Martin, Thomas Nakayama ”Intercultural Communication in Contexts”.1.
Find 10 American or Kazakhstani
Find 20 examples of awkward
translation and give your variant of
translation. For example, in June 1963,
John F.Kennedy stood at the Berlin
Wall and declared “Ich bin ein Berliner”,
which translates as “I am a cream bun”.
proverb think this
What is the
“no” give the
that I live