Foundation of the company

1.

IKEA

2.

Foundation of the company
• IKEA is a Swedish multinational group
of companies that designs and sells
ready-to-assemble furniture,
appliances and home accessories. It has
been the world's largest furniture
retailer since 2008. It was founded in
Sweden in 1943 by then-17-year-old
Ingvar Kamprad. The company is known
for its modern architectural designs and
for various types of appliances and
furniture. In addition, the firm is known
for its attention to cost control and
operational details. All in all, there are
392 stores in 48 countries.

3.

There are many advantages of Ikea:
• -It is known for its modern architectural
designs for various types of appliances
and furniture
-its interior design work is often
associated with an eco-friendly
simplicity.
-a huge assortment in every sphere of
furniture and decorations
-IKEA sets low prices
-company presents not only a furniture
and decorations, but also traditional
Swedish food, toys and has its own
restaurants and fast-food eateries

4.

Tricks
• Like lots of other companies, IKEA uses
tricks to make buyers buy more. These
tricks are:
- The trading hall represents a huge
labyrinth and to exit the store you have
to see all the products and enter the
sectors of all spheres
-In every store there is a section of
cheap and small things which are
quickly used at home and that is why
people always buy lots of those things
entering the section

5.

Development
• Talking about developments, I can see
no minuses and disadvantages in the
working process or production. I always
loved IKEA a lot and never seen no
defects in any sphere. You spend about
a whole day to travel through the entire
shop. The staff is always friendly and
ready to help. Only in the IKEA you can
do practically everything you want.