Game media test plan

1. Game media test plan

Target: Game Site
Campaign type : Hot game voting campaign
Details:
Users go to H5 Landing page and vote favorite game. After voting, user will get the one code with Game
props(gifts)
* During campaign time, player could only vote once.
* Traffic from different channel will get different code for result analysis

2.

Campaign Timeline
18/07
Teaser
25/07
Announcement
Landing Page online
Launch
Big Exposure and Traffic
Campaign Launch
31/07

3.

Basic Resource we need from Game sites
Announcement period
1. Article (Article on site & Yandex Zen)
2. Banner
3. Announcement on social networks
(vk, ok, Telegram, Discord)
4. Annoucement on Forume
5. Others
Launch period
1. Article (Article on site & Yandex Zen)
2. Big Banner with big traffic
3. Push
4. Announcement on social networks
(vk, ok, Telegram, Discord)
5. Annoucement on Forume
6. Others