TCCC_Uzum 2026

1.

2. Audience reach of digital platforms in Uzbekistan

Monthly audience of services, million people
Telegram
Instagram
Uzum
E-com
28
13,8
source: Social media cabinet data, Kantar TNS, 2025
12
YouTube
11
2,6

3. Uzum is a national digital ecosystem.

>17 000 000
users

4.

Uzum Market now
Unique users per month
> 10 000 000
1251 416
PP
cities and
towns
>16 000
Range of products
sellers
unique SKU
>1 200 000

5. Uzum Market now

18-24
30,2%
25-34
25,1%
35-44
18,1%
45-54
6,3%
55-64
4,5%
49,7%
users
are men
50,3%
users
are women
These statistics
are current as of Q4 2025.

6. Over 429 user interests

Accessories
FMCG & Hobby
Footwear
Clothing
Fashion
Household chemicals
Children's products
Health
Pet supplies
HA and E & DIY & Home & Auto
Stationery
Beauty and care
Sports and recreation
Books
Food
products
Hobbies
and creativity
Auto goods
Household appliances
Country house, garden,
vegetable garden
Construction
and repair
Home goods
Electronics

7.

Growth of the “Food Products”
category
YTD 2025 vs YTD 2024

8. Uzum Market in-app tools

Push notification
Pop-up/ Stories
Banner in the carousel on
the main page
Banner in the product feed

9. Uzum Market in-app tools

Brand shelf
Promotion in search and “similar”

10.

Uzum Tezkor statistics
25 cities
more than
3 000
partner locations
more than
7 000
partner couriers

11. Uzum Tezkor now

18-25
26%
26-35
34%
36-45
25%
46-55
8%
55-64
These statistics
are current as of Q4 2025
3%
52%
users
are men
48%
users
are women
62%
38%
application in Uzbek
application in
Russian

12. In-app tools Uzum Tezkor

Stories
Banner on the
main page
Czar-Banner
Banner inside the
vendor
Banner on the
checkout page
Push notification

13. SMM Uzum Tezkor

66 000
36 000
Audience Instagram
Audience Telegram
80 000
16 000
Avg post reach Instagram
Avg post reach Telegram
5 000
Avg stories reach Instagram
3 - 4%
Avg CTR

14.

Activation during the Chilla season
Activation period:
July 18 - August 17, 2025
Activation tools:
in-app
smm
promotions with partners
Results for the brand:
>4 mio
brand ad
impressions
Х2
sales growth
in units
+60%
sales growth in
liters

15.

Solving two major challenges :
We offer trials and increase the
frequency of Coca-Cola product
purchases.
Growing Coca-Cola brand awareness
through media tools
Great support
1+1 from 35%
Stories
push Market/tezkor
PP screens
Banner on the main Market page
Category within the vendor
Banner on the main Tezkor page
Posts/stories TG/IG

16.

Exclusive accommodation package for the whole year
*Prices include a 20% discount for ecosystem compatibility.
Price per month: $181,250
Top 7
Banner in carousel
Boost product card in main sale
Branded shelf
Advertising on monitors in the pickup area
Push notification
Button in the banner grid ribbon
Top 10
Market price:
$93,750
Boost in the recommendations section
exclusive
exclusive
twice a month
exclusive
exclusive
Stories and Pop-up notifications
twice a month
Posts, stories, and Reels on Uzum Market social media
once a month
Banner in the carousel on the main page
Selection of dishes and/or restaurants
Stories
Push notifications
Post on social media by Uzum Tezkor
Banner in the vendor
Category within vendor
Post-checkout banner
New promotion tools in development
Price for Tezkor:
$87, 500
Top 3
exclusive
twice a week
once a week
1 video and 1 post per
month
exclusive
exclusive
yes
exclusive

17.

Terms and conditions of the exclusive accommodation package
When placing an ad for the entire year, all advertising spaces will be
reserved exclusively for the brand until the end of the year.
Only one brand can be promoted during a single placement period.
At this stage, it is technically impossible to simultaneously place two brands from different
product categories within a single communication framework. Simultaneous integration is
only possible when brands belong to the same category—for example, Coca-Cola and Fanta
can be placed simultaneously, as both products belong to the carbonated drinks segment.
However, we have the ability to organize sprints to place all brands sequentially within a
single campaign.
The monthly package includes one video and one social media post.
However, in the event of a long-term annual agreement, we will initiate a request to expand
our social media presence in order to increase the number of posts and audience reach.
Other brands (competitors) may launch promotions at their own expense
and be included in collections of promotions and sales.
If a QSR partner plans to launch a combo promotion (1+1 or combo discount), placement is
possible. However, this promotion will not be displayed on the platform's main page and will
only be available on the brand page of the corresponding QSR within the Uzum ecosystem.