Melomania IVR Quiz an entertainment IVR service with high profitability

1.

Melomania IVR Quiz
an entertainment IVR service with high profitability
April 2019
unifun.com

2.

Melomania IVR Quiz
Melomania is a music IVR quiz based on the popular television game “Name that tune”. Participating in the quiz subscribers listen to fragments of
melodies and try to guess the name of the artist by using voice hints. For each correct answer subscribers get points. Subscribers with the maximum
number of points receive prizes.
THE FORECASTED REVENUE
300 000 USD
for 1 year from each 1 million operator’s subscribers
THE SERVICE COMMERCIAL SUCCESS IS BASED ON
▪
desirable quiz prizes every day
▪
a simple and fun idea
▪
a possible short path to the prize − there is a bonus round with extra points
▪
affordable service fee
▪
100% transparency of the quiz results

3.

How it works
THE SERVICE USAGE LOGIC
Subscriber dials a short service number XXXX, chooses the IVR menu
language, and gets in the Main menu.
By pressing the required button, subscriber chooses the
“Participation in the quiz” section in order to start participating in the Quiz.
If subscriber has not activated the service before, he is offered to activate
the subscription and use the service free of charge for the first 24 hours.
After subscription activation, subscriber gets full access to the service
and can start participating in the Quiz:
- listen to fragments of melodies
- guess the artists
- accumulate points on his account
EXAMPLE OF QUIZ FLOW
Press the PLAY icon to LISTEN to the audio
demonstration of Melomania service
Welcome to the Melomania Quiz service!
Guess melodies, score points and win the main prize − $1000.
The call is absolutely free!
To start the competition, press 1
For service information, press 2
To check number of points, press 3
To manage your subscription, press 4
Listen to the fragments of the melodies that play. Answer correctly
the question "Who is performing this song?". For each correct answer
you will get 5 points.
Are you ready? Let's get started!
If the correct answer is [ARTIST], press 1 / [ARTIST], press 2 /
[ARTIST], press 3
Congratulations! You chose the correct answer!
You scored 5 points!
Subscription can be deactivated by subscriber anytime from the IVR menu.
* Subscription activation/deactivation is accompanied by an SMS notification.
Unfortunately your answer is wrong.
This melody is performed by [ARTIST].

4.

Service provision model
THE SERVICE IS PROVIDED TO USERS BASED ON SUBSCRIPTION MODEL
▪
Trial period − 24-hour free period of the service use
▪
The subscription fee − 0.15 USD/day
▪
Duration of one Melomania quiz tour − 6 months
Based on a single subscription, users can participate in STANDARD and BONUS quiz rounds, which
are held at different IVR numbers. Bonus round can be used for fast accumulation of extra points.
STANDARD ROUND
BONUS ROUND
Subscribers call the free number XXYY
and gain points in the standard mode
Subscribers call the paid number XXZZ
and gain additional points
▪
Calls to the service − free of charge
▪
Per-minute charging − 0.20 USD/min
▪
Access to the service − 120 min/day
▪
Access to the service − unlimited
▪
Every correct answer − 5 points
▪
Every correct answer − 50 points
WINNERS
The quiz has 3 kinds of winners: daily, monthly
and general winner of Melomania quiz tour.
Prizes are awarded to subscribers who earn
maximum points for correct answers.

5.

Example of prizes
THE AMOUNT OF PRIZE MONEY
13 000 USD
PRIZES
Every DAY
30 USD to a balance account
The daily prize is given to the subscriber who earns maximum
points per day.
The prize money is provided by Unifun. Prizes can vary from money to any
kind of useful items (new phones, laptops, tickets, gift certificates, etc.).
Every MONTH
Smartphone or Tablet handing over personally
The operator may offer incentive prizes (souvenirs, bundles) to subscribers
who entered the TOP 10 at the end of the month.
The leader in total points for the month gets an valuable
mobile device for ~700 USD
GRAND PRIZE
3 000 USD to a bank account
The prize is given to the subscriber who earns maximum
points for the whole 6 month quiz tour.
* The amount of prize money and the types of prizes for each Melomania 6 month quiz tour are confirmed with Mobile Operator.

6.

Promotion − the key to success
IVR informing via the Unifun IVR Broadcaster system:
1 time every 3 months to all operator’s subscribers
Response rate − 4%
USSD attach (tails) for operator’s top USSD commands:
at least 7 full days per month
Response rate − 1.5%
SMS broadcast to mobile operator’s subscriber base:
1 time per month
Response rate − 1%
Routing of wrong calls made by subscribers to unused
numbers in mobile operator’s network from the
0-999999, *0-*999999 range to the Melomania platform
Response rate − 5-10%

7.

Web interface and Reporting
Melomania includes a user-friendly, multifunctional web interface of management. All data come with intuitively clear charts and tables.
The web interface is customized for all mobile operators individually, includes User’s Guide and online training.
WEB INTERFACE KEY FUNCTIONALITY
▪
Subscription status management
▪
Subscription changes history
▪
Service usage history (subscribers’ calls to the service)
▪
Listened melodies history and subscribers’ answers analytics
▪
Melomania winners lists
▪
Web interface user activity history
DAILY REPORTING PARAMETERS
▪
New subscriptions
▪
The number of service subscriptions (trial and paid)
▪
Subscriber’s charging indexes − successful/unsuccessful
▪
The number of unique subscribers
▪
The outflow of subscribers
▪
Calls to the service
▪
Demand, charging, outflow − percent rate
▪
Service turnover (for each service IVR number)

8.

Standard Business Case
Having rich experience in the installation of the Melomania service, Unifun guarantees successful launch and achievement of the forecasted revenue by
following the service promotion plan.
FORECASTED REVENUE PER 1 MILLION OPERATOR’S SUBSCRIBERS
for 6 MONTHS
for 1 YEAR
150 000 USD
300 000 USD
AVERAGE PENETRATION RATE & PRICING
1.7%
0.15 USD/day
33%
penetration rate
subscription price
successful charging rate

9.

Where it works
MELOMANIA IS ALREADY LAUNCHED
Beeline, Uzbekistan
UMS, Uzbekistan
MELOMANIA IS AT THE LAUNCHING STAGE
MegaFon, Tajikistan
Azercell, Azerbaijan
Beeline, Armenia
Beeline, Georgia
Roshan, Afghanistan
Unifun is working
Unifun is starting
Melomania is launched
Melomania is at the launching stage

10.

Melomania − Commercial Results
GENERAL MNO INFORMATION
Operator
Country
EXPLOITATION PERIOD
BASIC INDICATORS (AVG.)
Subscribers
base
Launch
date
Total
months
Penetration
rate
Successful
charging
REVENUE (USD)
Total
amount
Avg.
per month
Avg. per month
for 1 mln subscr.
Beeline
Uzbekistan
7 680 000
Dec 2016
22
1.6%
34.2%
$
2 550 300
$ 115 900
$ 15 100
Azercell
Azerbaijan
3 600 000
Oct 2017
25
1.4%
32.2%
$
2 101 500
$
84 100
$ 23 400
UMS
Uzbekistan
880 000
Aug 2017
14
8.3%
42.6%
$
1 292 700
$
92 300
$ 104 900
MegaFon
Tajikistan
1 920 000
May 2018
8
2.2%
27.1%
218 300
$
27 300
$ 14 200
Average service revenue, USD per month for 1 million Operator’s subscribers:
$ 39 400
$

11.

Business case: Beeline, Uzbekistan
General information
2 550 300 USD
gross revenue for 22 months
Revenue for 1 month (avg.)
Basic indicators (avg.)
MNO subscr. base: 7 680 000
From all subscr. base: 115 900 USD
Penetration rate: 1.6%
Service launch date: Dec 2016
From 1 million subscr.: 15 100 USD
Successful charging: 34.2%
Case data update: Nov 2018
REVENUE FLOW
205 800
210 000 $
Apr
May
Ju n
Ju l
2017
Aug
Ju l
Aug
Se p
119 500
Feb
Mar
Apr
61 600
Jan
166 800
Mar
166 800
Feb
168 200
Jan
66 900
Dec
81 900
Nov
81 200
101 200
Oct
104 400
Se p
102 200
92 100
103 100
89 300
0$
51 700
60 000 $
30 000 $
119 800
85 000
90 000 $
128 500
120 000 $
147 600
141 100
150 000 $
165 600
180 000 $
May
Ju n
2018
Oct

12.

Business case: Azercell, Azerbaijan
General information
2 101 500 USD
gross revenue for 25 months
Revenue for 1 month (avg.)
Basic indicators (avg.)
MNO subscr. base: 3 600 000
From all subscr. base: 84 100 USD
Penetration rate: 1.4%
Service launch date: Oct 2016
From 1 million subscr.: 23 400 USD
Successful charging: 32.2%
Case data update: Nov 2018
REVENUE FLOW
67 100
66 100
72 600
May
77 800
70 100
Apr
74 100
69 700
74 200
66 700
60 000 $
77 800
83 800
91 200
96 700
92 400
Ju n
97 900
101 400
May
104 800
101 600
86 000
95 900
Dec
101 700
Nov
80 000 $
82 900
108 200
100 000 $
110 200
120 000 $
Se p
Oct
20 000 $
0$
30 600
40 000 $
Oct
2016
Jan
Feb
Mar
Apr
Ju l
2017
Aug
Se p
Oct
Nov
Dec
Jan
Feb
Mar
Ju n
2018
Ju l
Aug

13.

Business case: UMS, Uzbekistan
General information
1 292 700 USD
gross revenue for 14 months
Revenue for 1 month (avg.)
Basic indicators (avg.)
MNO subscr. base: 2 000 000
From all subscr. base: 92 300 USD
Penetration rate: 8.3%
Service launch date: Aug 2017
From 1 million subscr.: 104 900 USD
Successful charging: 42.6%
Case data update: Nov 2018
REVENUE FLOW
161 100
180 000 $
52 400
May
Ju n
105 200
Apr
121 000
100 500
Jan
98 200
Dec
75 400
79 000
0$
29 500
30 000 $
57 000
60 000 $
77 400
90 000 $
97 600
106 200
120 000 $
132 200
150 000 $
Se p
Oct
Nov
2017
Feb
Mar
2018
Ju l
Aug
Se p
Oct

14.

Business case: MegaFon, Tajikistan
General information
218 300 USD
gross revenue for 8 months
Revenue for 1 month (avg.)
Basic indicators (avg.)
MNO subscr. base: 1 920 000
From all subscr. base: 27 300 USD
Penetration rate: 2.2%
Service launch date: May 2018
From 1 million subscr.: 14 200 USD
Successful charging: 27.1%
Case data update: Jan 2019
REVENUE FLOW
39 000
36 700
35 800
32 300
32 000 $
34 000
40 000 $
21 400
24 000 $
0$
May
14 400
8 000 $
4 700
16 000 $
Ju n
Ju l
Aug
Se p
2018
Oct
Nov
Dec

15.

Business model
Unifun launches the Melomania service FREE OF CHARGE for operator, including:
HW and SW provision, maintenance, updates and customizations
Content provision, monitoring and update
Prize money
Marketing guidance for the service
Technical support 24/7/365 during the exploitation period
REVENUE SHARING
Business model is based on REVENUE SHARING − 50% for Operator and 50% for Unifun

16.

Project responsibilities
UNIFUN
▪
Provision of Melomania service
▪
Customization of the product website according to the operator’s brand book
▪
Provision of the prize money
▪
Compliance with tax formalities for the prize transfer
OPERATOR
▪
Allocation of 2 SMS numbers
▪
Allocation of 2 IVR numbers and setting up the billing
▪
Provision of the official website’s subdomain http://melomania.operator.com
▪
Quiz promotion
▪
Informational support of users
Service launch takes about 1 month

17.

Thank you for your attention!