Practice makes perfect and life after telemarketing

1.

PRACTICE MAKES
PERFECT
AND
LIFE AFTER
TELEMARKETING
Darya Savitskikh
Global Project Manager
SOFTLINE
M +7 964 196 18 96
Email: [email protected]

2.

Т
Telemarketing with Softline
TECHNOLOGY
PLATFORM
INSTANT SUBSCRIPTION
ACTIVATION
SUBSCRIPTION
MANAGEMENT
Cloud | Security | Big Data | Mobility
INTEGRATION WITH
CALL CENTER
INTEGRATION WITH
TELECOM OPERATORS
QUICK LAUNCH OF
TELEMARKETING
API
BACK - OFFICE
ANALYTICS
TRANSPARENT
CUSTOMIZABLE

3.

TELEMARKETING CONVERSION
CALLS
COMPLETION
13%
FREE SUBSCRIPTION
RETENTION
12 MONTHS
45%
25%
24 MONTHS
6%
6 MONTHS
85%
PAID PERIOD
PROLONGATION

4.

ROI
200%

5.

WHY USERS DO NOT USE THE SUBSCRIPTIONS
Telemarketing is a very effective and quick tool to acquire new subscribers. This is the very first step of our possible
life going relationships with the users.
The next step is actually to work with the user, make him happy, make him stay as long as possible.
#001
Isn’t it
working
already?
#002
I forgot
#003
Where is the
installation
package?

6.

WIN-WIN for PROVIDER, USER, KASPERSKY
The IT Helper program is installed
on the Client device and performs
diagnostics of the PC /
smartphone, thereby helping the
Client to solve problems on the
device, and the provider to
receive sensitive information to
improve the quality of services
and increase customer loyalty

7.

ADVANTAGES FOR THE USER:
Diagnostics and elimination
of problems on the gadget:
registry errors, low connection
speed
Clearing the gadget from cache,
duplicate files, large files, rarely used
programs to free up free disk space
02
t
W
01
03
Optimization of the Wi-fi
connection by viewing the channel,
how many clients are on this
channel and what is the signal level
of the wi-fi router
D
05
l
C
04
The ability to measure the speed of the
Internet connection, and the response
time from game servers
Manage services and startup
programs on user’s PC to speed
up it’s work.

8.

HERE IS THE ADVANTAGES FOR PROVIDER:
Possibility of remote diagnostics of endpoint equipment without the
participation of the Client (the situation
with the pandemic showed that this is
the future)
An increase in the number of
VAS services activation
f
j
n
E
t
Obtaining information about the wi-fi
environment in households for
proactive work to improve the quality of
the wi-fi signal
Increase metrics such as CSI / NPS by
proactively responding to incidents
among Clients
Collecting analytics on network devices
in clients' apartments, in order to
proactively replace / sell new
equipment
R
Monitoring of the speed characteristics
of the Internet connection end-point
equipment in households

9.

HOW IT WORKS?
1
2
3
4
5
User launched IT
Helper
Entered the number
of the agreement
with the operator
The system
detected his
subscription to
Kaspersky and
offered user to
install the program
The user agreed
and the program is
installed in quiet
mode
User has a software
that protects his
device

10.

HOW IT WORKS?

11.

HOW IT WORKS?

12.

THANKS FOR
YOUR ATTENTION!
QUESTIONS?