Dolce & Gabbana

1.

Dolce & Gabbana
Петерс Надежда ЭЦ-101

2.

Plan
1. About the company
2. The Beginning of the Brand
3. Way to success
4. Current state of affairs

3.

About the company
In comparison to some of the other luxury fashion houses,Dolce & Gabbana is a
relative newcomer to the scene. Started in 1985, the brand made a huge debut on the
fashion scene and has not lost any steam. With their passion for infusing Italian
culture in all of their designs, the Dolce & Gabbana history includes a unique style
that resonates with fashion lovers all over the globe.

4.

The Beginning of the Brand
Domenico Dolce was born near Palermo, Sicily, to a family that owned a clothing
business. Нe worked in the family business since childhood, learning about fashion
and how to make customers happy. Stefano Gabbana was born at the other end of
Italy, near Milan. His first love was art, and he studied graphics initially. Later he
turned to his new passion, which was fashion. The duo first met when they were
both assistant designers at the same workplace. They began collaborating on ideas
and creating designs together. After a short time, the Dolce & Gabbana label was
launched. The label had their first runway show in Milan in 1985.

5.

Way to success
Dolce & Gabbana’s first collection was
called Real Women, and it is an accurate
reflection of their body of work. Inspired by
real women and Domenico Dolce’s Italian
heritage, their fourth collection is when the
fashion world really began to take notice.
During the 1990s, the Dolce & Gabbana
history includes a period of immense growth.
They opened their first store in Japan, began to
export their products to the United States and
opened their first North American showroom in
1990. The first perfume line launched in 1992,
the same year that Dolce & Gabbana introduced
a men’s collection.

6.

Way to success
Their women’s collections
were still heavily inspired by
1950s silver screen cinema.
Dolce & Gabbana were seen
as a refreshing alternative to
the serious and somber
looking fashions that were
prevalent in the Nineties.
Their reputation for crystalencrusted clothing as well as
their trinket adorned lines
made the brand a popular
choice for celebrities and
awards ceremonies.

7.

Current state of affairs
A partnership with Madonna fueled Dolce & Gabbana’s popularity even more in the
early 2000s. The brand received multiple awards and the accolades during this time.
The product line was expanded to include accessories, leather goods, and cosmetics.
Most recently, the history of Dolce & Gabbana includes a delightful line of small
appliances. Every year Dolce and Gabbana prepare about 13 collections that delight
both experts and ordinary people.

8.

Art is long, life is short