USEEProject2

1.

U
SEE
glasses & AI
Denis Kostenko
Nikolay Didenko
3733802/32601

2.

Customer Profile: Weather-Changing Glasses
GAIN
Personalized
S microclimate
Increased relaxation and stress reduction
Enhanced outdoor experiences
Improved mood and well-being
Sense of exclusivity & forward-thinking lifestyle
PAIN
S weather
Unpredictable
Lack of control over the
environment
High cost
Customer Jobs
Extending the usability of outdoor
spaces regardless of weather
Creating a positive and
memorable experience
Reducing stress and anxiety
related to weather
Enhancing feelings of
freedom and independence

3.

Value Map: Weather-Changing Glasses
Products and Services
Mobile application
Subscription Model (Optional)
Weather-Altering Glasses
Optional
accessories
Maintenance and Repair
Services
Pain Relievers
Glasses directly negate the impact of
unpleasant or unexpected weather
changes
Discomfort Reduction
Increased
Control
Gain Creators
Personalized Comfort
Anxiety Reduction
The glasses enable people to spend
more time outdoors
Enhanced Experiences
Stress Reduction

4.

5.

Our uSEE
helps outdoor enthusiasts and event planners
who want to enjoy perfect weather conditions for any
occasion
by minimizing the impact of unpredictable weather
and maximizing enjoyment.
Unlike Apple Vision

6.

Convenient delivery options
flexible payment options
maintenance services
uSEE
premium packaging
customer support
channels
aesthetic
design
control and
customization of
one’s immediate
personal weather
environment
easy return policies
high quality
materials
exclusive events
social media groups
technological capabilities
of the glasses
software updates
easy-to-follow instructions
comprehensive warranty

7.

Brand Personality
Consumer Values
Benefits
Personalized weather control
enhanced
enjoyment
memorable
experiences
Attributes
personalized control
Improved
physical
and mental
health
long
battery life
increased
confidence
Brand Essence
unleash your outdoor potential
comfortable fit
sense of freedom and
control
Effortless
enjoyment
of outdoor
activities
peace
of mind
innovative technology
Increased
comfort
reduced stress
tailoring their experience to their specific needs and preferences
reflects the
cutting-edge
technology.
makes the technology accessible to a wide range of consumers.
underscores the product’s
dependability and quality.
connects the brand with an
active and adventurous lifestyle.
highlights the
control and
freedom
offered

8.

U
SEE
“see” has a positive connotation, it implies clarity,
understanding, and discovery
the “u” can be interpreted as “you” emphasizing the
personalized experience
short, catchy, and easily pronounceable across different
languages, that makes it memorable and readily
shareable

9.

Key Activities
Key Partners
Collaboration with
therapists to ensure
responsible use.
Improving the glasses’
technology and functionality,
integrating AI capabilities.
Partnerships specialists in
AI, sensor technology,
and wearable computing.
Ensuring efficient and reliable
production and distribution.
Companies providing AI
algorithms and cloud
computing services.
Sources of weather data
for AI model training. (data
providers)
Regular updates to enhance
functionality, personalize
experiences, and address
bugs.
Reaching the target customer
segments and driving sales.
Value Propositions
Customer Relationships
Customer Segments
AI-powered adjustment of the
perceived environment to
promote relaxation,
motivation, or enjoyment.
A mobile app for managing
settings, monitoring usage, and
accessing support resources.
Individuals looking for tools to
reduce stress, improve
mental well-being.
A platform for users to share
experiences and provide feedback.
Professionals or students
aiming to increase focus and
motivation.
The core value proposition
centers around improving
mental well-being.
AI-assisted creation of
concentration.
AI-driven forecasts for planning
outdoor activities.
Dedicated customer support via
phone, email, and chat.
Social media groups to foster
engagement and feedback.
Chatbots providing instant
assistance and troubleshooting.
Individuals seeking tools for
managing existing mental
health conditions.
Users interested in
personalized entertainment
experiences.
Providing customer support.
Cost Structure
Key Resources:
The core intellectual property driving the
reality-altering technology.
Experienced professionals in AI, software
development, and hardware design.
Revenue Streams:
Sales of uSEE.
Consumer events.
$ 630 per
unit
Reliable manufacturers with expertise in
producing high-quality wearable technology.
Optional subscription for advanced AI
features.
Sales of additional lenses, carrying
cases, and other accessories.
Building trust and credibility among users.
Prioritizing user data privacy and compliance
with data protection regulations.
Anonymised and aggregated weather
data collected by the glasses could be
licensed.
Ongoing investment in
technology development and
innovation.
Costs of materials, labor, and
production.
Advertising, public relations, and
sales commissions.
Salaries, training, and
infrastructure.
Cloud computing costs and AI
algorithm maintenance.
Channels
Shops & Websites.
Social media platforms.
Local community events.
Collaborations with event
planning companies, luxury
brands.
Targeted advertising
campaigns on social media,
search engines, and outdoorrelated websites.
Collaboration with outdoor
enthusiasts and technology
influencers.