Loewe Flagship store style guide

1. Loewe Flagship store style guide

2.

Welcome to Loewe Flagship store. From the moment you step
inside, this is not a store — it is a home. Wander into the kitchen area
and discover appliances that fit naturally into your daily rhythm. Settle
into the living room and feel how our screens and speakers sit at the
heart of your conversations and evenings. Pause in the beauty corner
and experience how craft, materials and quiet technology become part
of personal rituals.
Here, design and engineering are in service of life: thoughtful
finishes, honest materials and sound and picture that invite you to stay.
Come as a visitor, leave as a guest — try, touch, listen and imagine
Loewe in your home.

3. Floor plan

4. General description

- The layout is a single, spacious showroom/demonstration space with several auxiliary and service areas (storage, staff
area, bathroom). In the center are several demonstration "islands" (demo zones) and display stands around the perimeter.
- The main idea: a "live" demonstration of Loewe products – listening, testin
Zones (from left to right, according to the floor plan):
1.
Meeting / VIP / Home Cinema / Audio Room (upper left).
2.
Kitchen / Bar Area (lower left)
3.
Central Demonstration Area
4.
4. Loewe Leo Testing Area / Headphones
5.
5. Staff Zone / Storage / Beauty Corner (upper center/right part)
6.
6. Living room/ Archive collection/ History corner (lower right part, near the entrance)

5. General guidelines

1.
Soft shapes inspired by our
technology (TVs with curved stands,
coffee machines)
2.
A neutral color scheme for the
interior, making our technology even
more striking and appealing.
3.
For those who understand silence,
sound, and space.Where comfort
becomes a privilege.
4.
Warm light envelops, creating an
atmosphere you want to be in.

6. Materials

1.
Natural oak (veneer or laminate HPL EGGER H1367 ST40 )
2.
Decorative plaster with a suede effect NCS S 2005-Y60R.
3.
Floor - microcement (large-format concrete-look porcelain tiles are also available).
4.
Metal - brushed aluminum/stainless steel
5.
Travertine/travertine-look laminate
Material board

7. Meeting / VIP / Home Cinema / Audio Room (upper left)

- A separate, lockable room with a large corner sofa
and a dining/conference table; labeled
«Meeting/VIP room/Home Cinema/Audio room»
- Acoustic/dynamic setups (speakers, wallmounts)
are marked on the walls; ideal for private demos
and presentations.

8. Kitchen / Bar Area (lower left)

- A bar counter with stools, a small kitchen area,
and display stands (Aura-matic, Aura Pura, Veritas,
etc.) — a place for informal networking and
lifestyle demos.

9. Central Demonstration Area

- A large circle (listening zone) labeled "Stellar B3
masterpiece / floor standing speaker" — the main
audio demo area with a sofa/armchairs.
- Nearby are small round tables and areas for short
conversations/testing.
- A separate "TV display area" for television
demonstrations.

10. Loewe Leo Testing Area / Headphones

- A row of stands/racks for testing Loewe Leo
headphones and an area with several seats
(testing stations).
- Also nearby is a "Headphones" stand on the wall.

11. Staff Zone / Storage / Beauty Corner (upper center/right part)

- Staff area (conference table/lunch area), storage
area behind it, "Beauty Corner" with a sink (shown
for demonstrating household appliances/care
products).

12. Archive / History corner / Loewe neo (lower right part, near the entrance)

- A circle display area called "Archive
collection/History item display" with armchairs
and historical brand exhibits.
- A small "History item display" display case near
the entrance/exit.