Business plan

1. Business plan

2.

Book café a great
idea for those
who love to read
and relax

3.

4. Pricing strategy

The percentage ratio is
conditional and determines the
degree of influence of a
parameter on the selling price Style of restaurant
7%
Desired income level
15%
Customer category
20%
Customer addiction to costs
15%
Financial capabilities of clients
10%
The cost price of a dish
25%

5. Sources of financing

Financial resources
Thousand tg.
%
Fixed capital investment
5 850 000
45%
Working capital
7 150 000
65%
13 000 000
100%
Total
Crediting conditions:
Parameters
Meaning
Credit currency
tenge
Annual interest rate
8.0%
Maturity, year
1.0
Payments of interest and principal
monthly
Type of repayment of principal
annuity
[JSC "Halyk Bank of Kazakhstan"]

6. Building

The construction of a cafe is planned in the place next to the
river for a beautiful view. This place will occupy about 100
square meters.
The design of the cafe will be in modern style. For guests
it will be very interesting to sit by the window which
opens the view to the river.

7. Design and interior

The most important
detail is the insertion
of comfortable
furniture for a stylish
interior.
Bookshelves will be made
in the form of letters
which forms the word
H.E.R.O

8. Books

Modern foreign literature
Fiction
Comedy
Drama
Horror
Romance novel
Satire
Tragedy
Fantasy
Non-fiction
Mythology

9.

10. Recruitment

CEO
Deputy Director
Chef
Manager
Assistant
chefs
Waiter
Bartender
CFO
Accountant
The staff of cleanliness
Cashier

11.

№
Position
Саны
Жалақы,тг
The composition of the administrative and management
1
Director
3
200000
2
Accountant
1
150000
Total
4
750000
Chefs
1
Chef
1
150000
2
Assistant
chefs
4
100000
Total
5
250000
The composition of the service
1
Manager
2
70000
2
Waiter
6
60000
3
Bartender
2
50000
10
490000
3
60000
2
60000
Total
5
240000
Total expenditure on wages
23
1960000
Total
Reserve team
1
2
Security guard
The staff of cleanliness

12. Location

According to the data the cafe’s main source of
direct materials is Astana region.
Astana is a city of new industry, so I want to build a cafe here and an
idea with a river can be realized on the shore of Esil

13. Market

E-commerce
Anytime Creative Library
Websites
Digital Media
Social Media
Public Relations

14. Conclusion

And we offer our customers
not only delicious food and
good coffee but also
excellent books to taste