Business Planning for History-Related Projects

1. Business Planning for History-Related Projects

Vladimir Potanin Foundation
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2. https://vk.com/bp4hp Business Planning for History-Related Projects

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Fomina Yulia,
PhD in Economics, Associate professor,
Department of Economics
F. M. Dostoyevsky State University, Omsk
Theme 1. Features, Goals
and Objectives of a
Business Plan for
historically-oriented
Projects
Omsk, 2017
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4. What is a business plan?

• A business plan is a formal document that
justifies the most important aspects of a new
venture or project.
• Usually a business plan explains the new
venture’s goals, their attainability, and
particular plans for reaching them.
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5. What is a project?

• According to Project Management Institute, a
project is a temporary endeavour undertaken
to create a unique product, service, or result
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6. A historically-related project

is a project aimed at finding and applying
historical knowledge.
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7. When do we need a business plan for a historically-oriented project?

• 1) when we want to implement our project as
a commercial one;
• 2) when we want to implement our
historically-oriented project as a noncommercial project in the field of social
enterprise.
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8. Creating a business plan will help you:

Think through your entire business
Better understand your true financial needs
Attract investors
Build a cohesive management team
Develop marketing messages and materials
Identify key strategic partners and customers
Compare personal goals and aspirations with
planned enterprise processes and results
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9. Results of the business planning

• a business plan
• a set of slides for presentation
• a short description of the business idea
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10. Length of the Plan

Limit the plan itself (not including the Financials
and appendices) to 15 to 35 pages
A well-written plan should be no more than 25
pages, 100 pages total or less with
appendices.
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11. What Period of Time Should Your Plan Cover?

Most plans should project three to five years
into the future
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12. Using Visuals in Your Plan

• Use graphs, charts, illustrations, and
photographs
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13. Searching for Opportunities

• first of all we need a good business idea
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14. The main sources of new business ideas

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2.
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5.
Unsolved problems, unanswered needs;
previous work experience;
education or training;
hobbies, talents, or other personal interests;
the business experience of a relative or
friend;
6. emerging environmental trends.
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15. Generating New Business Ideas

• Brainstorming Technique for Generating
Business Ideas
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16. Use “the bug report” to brainstorm business ideas

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17. Generating New Business Ideas

• PESTEL analysis of environmental trends
Groups of factors
Environmental trends
Political
Economic
Social
Technological
Environmental (ecological)
Legal
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18. Political trends (P)

• how government intervenes in the economy
and society
• changes in political stability and military
policy, crime level, tax policy, trade policy,
ecological policy, and social policy
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19. Economic trends (E)

• changes in economic growth, interest rates,
exchange rates, taxes and fares, the inflation
rate, development of the market and banking
infrastructures
• who has money to spend and who has not
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20. Social trends (S)

• changes in population growth rate, age
distribution, education level, health
consciousness, mass media, culture, religions,
customs and traditions
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21. Technological trends (T)

• inventions and patents, science development,
research and development activity, level of
technology and technological changes
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22. Environmental trends (E) or ecological trends

• climate and weather changes
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23. Legal trends (L)

• law and regulatory changes, for instance in
employment law, tax law, consumer law, and
others
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24. Generating New Business Ideas

• PESTEL analysis of environmental trends
Groups of factors
Environmental trends
Political
Economic
Social
Technological
Environmental (ecological)
Legal
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25. Evaluate your ideas

Something New
Something Better
An Underserved or New Market
New Delivery System or Distribution Channel
Increased Integration
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26. A good business idea for a commercial enterprise has the following characteristics:

Timely
Solvable
Important
Profitable
Contextual
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27. Choosing the best business ideas

Best
ideas
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28. First Assessment Technique

5. Profitability of
new venture
4. Ability to
find
resources
5-Step
Approach to
Business Idea
Assessment
1. Novelty
of idea
2. Skills of
the team
members
3. Passion
of the team
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Thank you for attention!
E-mail: [email protected]
https://vk.com/bp4hp