Media Kit

1.

Media Kit
2022-2023

2.

Overview

3.

The owner
and creator
of world-class
content and
brands!

4.

This is WildBrain
A unique 360° platform powered by
data and global insights to deliver
compelling kids’ content whenever,
however and wherever they want.
Content
Production
Consumer
Products
IP Portfolio
Content
Distribution
Kids and Family Digital
Entertainment

5.

We are everywhere kids are consuming content
Uniquely Positioned to Serve the Largest, Growing Markets for Kids’ Content
Premium Content for
Streaming Services
Digital-First Content for
On-Demand Platforms
We create top-rated content to meet global
SVOD demand for exclusive originals.
We produce high-quality, digital content
informed by data insights on AVOD.

6.

WildBrain Spark
Brand Launches For
New and Known IP
Direct Ad
Sales
Digital
Production
Paid Media
Campaigns
Connecting Brands to
Digital Audiences at Scale
AVOD
Distribution
Advertising using
YouTube Algorithm

7.

100+
Premium IP / brands
Engaging the
largest kids’
audience in
the world on
YouTube
*Every 90 days excluding China
**MFK is ‘Made for Kids, a YouTube categorisation
that aims to ensure age appropriate content
2.5 Billion+
monthly views
6 Minutes
Average View Duration (AVD)
MFK
COPPA Compliant CARU Certified**
Digital Studios | Channel Management | Audience Development | Advertising Solutions

8.

COPPA-compliant audience targeting
WILDBRAIN VISION
WildBrain Spark AI’s COPPAcompliant approach to data
WildBrain Spark’s data science platform,
WildBrain Spark AI, maintains COPPA compliance
as no user-level (audience) data on Made For
Kids content is collected, stored or used. Instead,
WildBrain Spark AI derives predictive insights on
audience segmentation and behaviours at a
video, channel, brand and network-wide level.
CARU certified
WildBrain Spark has proudly earned The
CARU Safe Harbor Seal of approval.
This means our network, including advertising
practices, is fully compliant with COPPA
and CARU’s Privacy Guidelines.
Find out more:
https://bbbprograms.org/programs/allprograms/children's-advertising-review-unit

9.

Leaders in the kids’ digital space
PREMIUM PARTNERS
LEADING BRANDS

10.

Connecting brands to kids & families
on their favorite digital platforms
The top AVOD platform
for kids with over 100
Billion views of WildBrain
Spark kids' and family
content monthly!
The top gaming platform
for kids with 23 Million
game sessions daily
across WildBrain Spark
partner content!

11.

Premium content for all ages
Pre-School 0-5
Kids 5-8
Tweens 8-12
Teens 13+
Families

12.

Audience insights

13.

Kids’ media landscape
% of US Kids Consuming Content on Each Platform1
85%
71%
60%
46%
YouTube
Video-on-Demand
Gaming
Social Media (e.g. TikTok)
41%
Broadcast TV
37%
Other Online Videos (e.g.
not YouTube)
YouTube is the Top Content Choice for US Kids’ and Gaming is Among their Faves
1. Giraffe Insights and Precise TV Survey “Kids Media Universe: Exploring the kids content space”, August 2021
Q: Which of the below ways have you consumed content recently?

14.

Video
HOURS/WEEK
Time spent:
video, social
and gaming
12:24
Gaming
10:30
HOURS/WEEK
Social
2:32
HOURS/WEEK

15.

Remarkable growth
in Roblox engagement
for kids & teens
5.7B
13+
5.0B
Under 13
Hours engaged on Roblox
games worldwide
1.2B
Note(s): Worldwide; Q1 2019 to Q1 2021
Further information regarding this statistic can be found on page 8.
Source(s): Roblox; ID 1190610
1.7B
2019 Q1
2021 Q4

16.

A Premium
Co-View Destination
Audience mirrors general CTV behavior.
Across our network we see high co-viewing
and increased watch time for kids’ content
on Connected TVs.
47%
79%
of all WildBrain
Spark Network
watch time is on
CTV!
of CTV watch
time is against
30-60mins videos
Source: YouTube Analytics, ComScore, Tubular Analytics

17.

Advertising solutions

18.

YouTube

19.

Content
Catalogue
Spark AI
WildBrain’s Spark AI uses
proprietary machine learning
to automate and
process Made For Kids
(MFK) compliant data to
create 1st party
insights on AGE, GENDER,
AFFINITY, applied to media on
YouTube and YouTube Kids.
Product
Sales
& 24+ VOD Platforms
Market
Intelligence
SPARK AI
Content Matchmaker
Audience Matchmaker
Engagement Optimizer
Brand Network Matchmaker
Archive Promoter
Channel Automator
Campaign Optimization
Campaign Insights
Competitor
Intelligence

20.

Spark AI: matchmaker toolsets
Content matchmaker
Builds content profiles for brands and
identifies whether or not content is
matching its intended target.
Understanding…
Our content
Tagging (Characters, Activities, Events etc.)
Production Types
Sentiment
Genre / Sub-genre
Themes
Our audience
Age
Gender
Diversity
Location
Culture
Audience matchmaker
Builds audience profiles for brands and
identifies whether or not brands are on
target against goals.
Brand network matchmaker
Using Content & Audience profiles from
matchmaker, it then identifies brands with
similar identities (internal & external).
Brand relationships
• Viewership
• Content profile
• Audience profile

21.

Highly targeted opportunities
to reach kids & parents
Multiple ways to efficiently reach your target audience
Reaching kids and families
Age, gender, affinity via Spark AI
Country, State, DMA, Zip code
Device Type and OS (ex. Phone 13, iOS 15)
Dayparting
Content language and user language preference
Other targeting capabilities
Cross-device delivery reaches the family influencer (the kids) during independent viewing
Reach the decision maker (parents) in co-viewing environments.
47%
of WildBrain Spark
viewership is on
CTV

22.

Video ads
Non-skippable ads
Ads to reach your audience; before, during or
after watching a video of their choice (:15s or less)
Skippable ads
A skippable video ad that plays before or
during a YouTube video (:30s or longer)
Bumper ads
Mobile-first, 6-second, non-skippable instream units designed to drive awareness
and reach
Available platforms
Desktop, mobile, connected TV, tablet

23.

Hub sponsorship
High impact editorial placements puts
brands front and center on WildBrain’s
top destinations with millions of subscribers.
Custom designed masthead
Spotlight video
Dedicated playlist

24.

Channel takeover
Be the exclusive advertiser for a limited
time across multiple channels that align
with the brands demo and affinity targets.
Run multiple creative to avoid fatigue
Target key windows such as
theatrical opening weekends
or Black Friday shopping

25.

1st Impression pre-roll takeover
Brands have 100% SOV on 1st impression
pre-roll across targeted channels
reaching kids and their families.
Target to defined age, gender, keywords affinities
(:15) non-skip ad unit runs across all platforms
Time to key windows within a campaign
1 week flight

26.

Spanish language content
Our content resonates with US Spanish-speakers
with native language ads in relevant content. Our
Spanish content reach over 10MM kids of all ages
and genders in the United States.
Our content resonated
with US Spanish-speakers
Ads can be in English or Spanish
Over 5MM US-based subscribers
Highly engaged audience with 9:12
average view duration
SAMPLE CHANNELS

27.

2023 Tentpole Events
JAN
Animals & Pets
FEB
Valentine’s Day
JUN
Summer Camp
JUL
Sports &
Movement
AUG — SEPT
Back to School
Halloween
NOV — DEC
Holidays
OCT
MAR
International
Women’s Day
APR
Earth Day
MAY
Mother’s Day

28.

Branded programming
Brand content
Branded entertainment
Brand integration
Your content for your
channel distribution support
Partnership co-owned
IP & distribution
Product placement
Call out / storyline

29.

Roblox
game
network

30.

WildBrain & Gamefam
The #1 network on Roblox
Core audience: K6-17
115M+
110M+
750M+
30+
Minutes
played daily
Monthly
unique players
Monthly visits
Owned and
operated games

31.

Top games in the top formats
All Star Tower Defense
+60M
Visits / Week
Collection
Visits / Week
Obby
+35M
Visits / Week
Adventure
+13M
Easy Obby
Tower Of Misery
Car Dealership Tycoon
Racing
Maple Hospital
+15M
Visits / Week
Role play
+16M
Visits / Week
Slashing Simulator
Simulator
+5M
Visits / Week

32.

Roblox in-game
integrations
Scavenger hunt/challenges
Develop custom game levels or
challenges where users interact with
or collect branded items
Opportunity to win special
branded prizes

33.

Roblox in-game
integrations
Branded locations & characters
A custom destination can be built within
a (can’t miss) location
Once a user enters the destination,
play a themed mini-game to win a prize
Brand NPC player engagement
Player “morph” into brand character
Watch video here

34.

Event shop
sponsorship
Users will be provided Sponsor-branded
currency or other valued collectible for
the avatars as they play the various
games within our Roblox Network
Reward players with in-game currency
rewards in exchange for watching a
branded interstitial
Static or gif-like animation holds players
attention as currency is provided
Watch video here

35.

Roblox native
in-game display
Display ads will be natively placed
throughout Gamefam games
reaching the target audience
Run across network or target key gaming
interests (i.e. action, role playing, etc.)
Leverage existing assets for simple executions
Gif-like animation attracts attention
and longer ad viewing
COPPA complaint ad disclaimer
Opportunity to include NPC (non-playing
character) interactions for deeper
engagement
Watch video here

36.

Contact the team
We hope you have lots of questions. We’re here to answer them!
USA
Canada
Pete Murray
Holly Chapman
Advertising Sales Director, East
[email protected]
VP Media Sales
[email protected]
Frank Siciliano
UK & Europe
Advertising Sales Director
[email protected]
James Broad
Advertising Sales Director
[email protected]
FOLLOW US
on LinkedIn

37.

THANK YOU