Встреча с Amida-ihj9jmmptfyptkm7zmupdm1nfe

1.

NATIONAL CONSUMER
ELECTRONICS CHAINSTORE
俄罗斯消费电子连锁超市
2026

2.

Meeting plan
About DNS
DNS’s situation (Sales)
Share «Amida» of Laser Cartridge
Сompetitors' price
Assortment
Product quality
Online vs Offline sales
Combo sets
Summary

3.

4.

5.

6.

7.

8.

9.

The company has many achievements. Among them are such
as Forbes, SimilarWeb and others.

10.

The company's Revenue is getting bigger and
bigger every year.

11.

80 000
DNS situation of Laser Cartidges, Sales in
units
100%
95% 95% 94%
88%
70 000
90%
85%
82%
80%
60 000
70%
65%
50 000
55%
40 000
46%
30 000
59% 57%
57%
56%
60%
55%
50%
50% 50%
46% 47%
48%
39% 40%
50%
45%
41%
38%
35%
40%
33%30%
20 000
20%
10 000
10%
0
0%
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
2024
2025
DNS, units
Aceline, units
Aceline's sales share decreased from 95% to
55% from 2024 to 2025. And since 2025, it
has decreased to the current 33%. Our share
of sales is getting lower every year.
In 2025, Aceline sales amounted to 300
thousand pieces of goods, and Aceline share
in DNS was 51%.
Target 2026 - 60%, >400
thousands pcs.
Jul
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
2026
Acelines share, units
Reasons for the share drop:
1.Competitors sell models much
cheaper.
2. Competitors have a much larger
range of models.
It is planned to achieve the target by
expanding the product range and reducing

12.

DNS situation of Laser Cartridge, Sales in
RUB
50 000 000 ₽
92%
45 000 000 ₽
92%
100%
91%
90%
84%
40 000 000 ₽
80%
80%
76%
35 000 000 ₽
70%
61%
30 000 000 ₽
25 000 000 ₽
60%
48%
20 000 000 ₽
42% 41% 44% 41%
50% 50%
50%
52%
50%
50%
47%
43% 43% 43% 40%
40%
37%
34%
30%
15 000 000 ₽
28%
30%
28%
10 000 000 ₽
20%
5 000 000 ₽
10%
0₽
0%
Jan
Feb
Mar
Apr
May
Jun
Jul
2024
Aug
Sept
DNS, RUB
Oct
Nov
Dec
Aceline, RUB
Jan
Feb
Mar
Acelines share, RUB
Apr
May
Jun
Jul
Aug
Sept
2025
Oct
Nov
Dec
Jan
Feb
Mar
2026
The situation is similar in sales in units.
Aceline's sales share decreased from 92% to
41% from 2024 to 2025. And since 2025, it
has decreased to the current 28%. Our share
of sales is getting lower every year.
Target 2026 - 55%

13.

140000
Share «Amida» of Laser Cartridge, Sales in
Unit
120000
100000
80000
60000
40000
20000
13900
6800
18860
4100
2780
0
Dec
Jul
Sept
Oct
Dec
2025
Jan
Mar
Apr
2026
Amida
Others
The graph shows the purchase of Aceline laser cartridges from
various suppliers, including you. We have several suppliers of
consumables, including laser cartridges. Since you are a
relatively new supplier to us, your share is gradually increasing.
In 2025, your purchase share was 15%, 43600 pcs.
In the following slides, I will talk about the key factors for
increasing the share of your purchases.

14.

Key factors for purchase share
The first factor is price.
Aceline is a brand with the ideology of being the first price on the market,
but as a result, we cannot offer the first price to the end consumer. To
increase your share, you should meet our target price; then the volume of
purchases and sales to the end user will increase.
Example for model:
Model
CF259X
CF218A
TN1095
FOB amida FOB cactus FOB competitors on ozone
50 CNY
30 CNY
20 CNY
19 CNY
15 CNY
12 CNY
13,7 CNY 13,2 CNY 12,4 CNY
This is not the exact FOB
price of the competitors.
It is roughly calculated
based on their sale price
on the websites

15.

Key factors for purchase share
The second factor is expanding the range of cartridges
We have already ordered several new models of laser
cartdiges from you this year. According to our plan, if it
have good quality and no bad reviews from customers, we
will be able to order them on a regular basis.
We placed an order for 16 new
There were 3 models:
AM-CF259X
models for which the price
AM-W1510X
AM-CF218A
matched our target price:
AM-W1500A
AM-TN1095
We can also expand our range with old but
still popular cartridge models. Our main
condition for placing such new products
AM-W1510A
AM-W1500X
AM-W1360A
AM-067HY
AM-067HC
AM-CRG070
AM-067HBK
AM-069HY
AM-069HC
AM-069HM
AM-067HM
AM-CRG071H
AM-069HBK
AM-DR2355

16.

Key factors for purchase share
The third factor is product quality, along with defect and
customer return statistics.
To increase Amida's share, you must carefully monitor the
quality of the products you manufacture. For example, the
AM-CF218A model (Shown the graph.) has had a high return
rate over the entire period, and at the beginning of
2026, the defect rate for this model increased.
The main reasons for defects:
1. Toner is pouring out of th
2. The printer does not see t
3. Leaves black streaks when
9,00%
8,00%
7,69%
7,00%
6,00%
5,00%
5,00%
4,00%
3,01%
3,00%
2,00%
1,49%
1,47%
0,99%
1,00%
3,06%
2,90%
0,99%
0,97%
0,00%
01.08.2025
01.09.2025
01.10.2025
01.11.2025
% of complaints and returns.
01.12.2025
% of defects.
01.01.2026
01.02.2026
01.03.2026
The remaining models that
I did not indicate on the
graph and that we purchase
from you are within
acceptable % defects and
returns, but please

17.

*exchange rate 1 CNY=12 RUB
** Extra charge for company
improvement
Cooperation terms
FOB
AM-CF259X
Transportation
Import tax
VAT (Value Added Tax)
Total cost
+45%
+6,5%
+22%
94,2 CNY
50 CNY
Cost
94,2 CNY
1130,4 RUB*
Operational
cost
+11%
Internal
transportation
Warehouse
services
Bank interest
rate (24%)
The margin
as a result
Selling price
on the shelf.
+4%
+5%
(Delivery
delays)
2%*2m=4%
29%(11+4+5+4
+ 5%**)
1599 RUB
Our final
product cost
turns out to be
much higher
than the
competitors'
selling price
(with margin)

18.

Online and Offline sales
Unlike Aceline, our competitors have a high
share of online sales.
Our main competitor, Cactus, has an online
sales of 70%, while Aceline has 38%.
This may indicate that the end user applies
a price filter on our website. The cheapest
models appear first, so our brand "Aceline"
ends up almost at the very bottom of the
list.

19.

Combo sets
In addition to individual models, we also give the customer the option to buy the
product directly in a master carton. With such a purchase, we provide the customer
with a discount 25%.
We can use the same scheme with supplies from you. To do
this, in the documents (PI), in addition to the individual
items, you will also need to indicate master cartons as a
separate product. On your side, production or packaging does
not change, only the document changes. But since we provide a
discount 25% to the end user on such master cartons, We also
hope that you will give us a 10% discount on similar
products.

20.

Additional information
You also sent us a catalog of products for
the new categories of the institution that
we are interested in. However, the prices
for these products were not indicated.
Therefore, we ask you to send the same
catalogs, but with the price for each
model, so that we can review them in more
We
also have new categories added to our
detail.
plans, please send us a catalog with prices
if you can:
The banknote counter
Banknote Detector
The cutter
Calculator

21.

Summary
To increase our market share and become
competitive on price on Russian market, we ask
you to:
Conditions:
• Review the prices of the goods
• Monitor product quality more carefully during
production.
• Arrange product shipments quickly and without delays
(for example, fast respond to our colleagues in the
logistics department).
• Additionally: provide prices for new product
categories for which you have sent catalogs.