Content Brief
2.75M
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Content Brief

1. Content Brief

Chrysta

2.

Objective:
1. Create a series of images of a claw machine that can be converted into gif.
2. Create 2 different series of images of a claw machine.
A. Claw machine that picked up Coupon
B. Claw machine that picked up product
Aim:
1. To achieve the effect of a gif claw machine.
(Example shown in the next slide)
Product link: https://drive.google.com/drive/folders/1MabS21e1WI5yYavipgRHZW1j57DL7n4B?usp=sharing

3.

Inspiration
(See gif in presenting mode)

4.

Image
1
1.
2.
Feature a claw
machine catching one
of the coupon
Position: Above the
products

Include a variety of
Neutrogena products in
the claw machine
Include a variety of
Neutrogena products in
the claw machine
Include a variety of
coupon in the claw
machine
Example of Coupon
Search for a variety of
“Red Coupons”online

5.

Image
2
1.
2.
Feature a claw
machine catching one
of the coupon
Position (Above the
drop box)

Include a variety of
Neutrogena products in
the claw machine
Include a variety of
Neutrogena products in
the claw machine
Include a variety of
coupon in the claw
machine
Example of Coupon
Search for a variety of
“Red Coupons”online

6.

Image
2
1.
Feature a claw machine catching one of the
coupon
2. Position (Coupon code in mid air
Inbetween Clam and drop box)

Include a variety of
Neutrogena products in
the claw machine
Include a variety of
Neutrogena products in
the claw machine
Include a variety of
coupon in the claw
machine
Example of Coupon
Search for a variety of
“Red Coupons”online

7.

Image
3
1.
2.
Feature a claw machine
catching one of the
coupon
Position (Coupon lands
on the drop box)

Include a variety of
Neutrogena products in
the claw machine
Include a variety of
Neutrogena products in
the claw machine
Include a variety of
coupon in the claw
machine
Example of Coupon
Search for a variety of
“Red Coupons”online

8.

Image
4
1.
Feature a coupon that
has not been scratched
yet

Red Coupon
(Coupon design will be
similar to the one you chose
to put in the claw machine)
Example of scratch card
Scratch Card
(Silver scratch)
Example of Coupon
(Search for a variety of Red Coupos online)

9.

Image
4
1.

Red Coupon
(Coupon design will be
similar to the one you chose
to put in the claw machine)
Feature a coupon that
has been scratched
Example of scratch card
JJDAY10
LAZADA
Example of Coupon
(Search for a variety of Red Coupos online)
Left over scratches from
scratch card

10.

Image
A
1.
2.
Feature a claw
machine catching one
of the coupon
Position: Above the
products

Include a variety of
Neutrogena products in
the claw machine
Include a variety of
Neutrogena products in
the claw machine
Include a variety of
coupon in the claw
machine
Example of Coupon
Search for a variety of
“Red Coupons”online

11.

Image
B
1.
2.
Feature a claw
machine catching one
of the coupon
Position (Above the
drop box)

Include a variety of
Neutrogena products in
the claw machine
Include a variety of
Neutrogena products in
the claw machine
Include a variety of
coupon in the claw
machine
Example of Coupon
Search for a variety of
“Red Coupons”online

12.

Image
C
1.
Feature a claw machine catching one of the
coupon
2. Position (Coupon code in mid air
Inbetween Clam and drop box)

Include a variety of
Neutrogena products in
the claw machine
Include a variety of
Neutrogena products in
the claw machine
Include a variety of
coupon in the claw
machine
Example of Coupon
Search for a variety of
“Red Coupons”online

13.

Image
D
1.
2.
Feature a claw machine
catching one of the
coupon
Position (Coupon lands
on the drop box)

Include a variety of
Neutrogena products in
the claw machine
Include a variety of
Neutrogena products in
the claw machine
Include a variety of
coupon in the claw
machine
Example of Coupon
Search for a variety of
“Red Coupons”online

14.


Image
E
Feature a note +
coupon +Product
Coupon Code:
Please choose a suitable font.
NEUFREE
Please choose a suitable font.
COUPON CODE
1.
Product: Fine Fairness Gel Cleanser
Congratulations!
You won a free Neutrogena
Fine Fairness Gel Cream
Sample.
Congrats Note to shopper
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